Power Decisions from Concept to Customer
Power Decisions from Concept to Customer
JD Power gives OEM teams the data, analytics, and insight to act with clarity at every stage of the vehicle lifecycle.
Intelligence built for the OEM journey
OEM teams operate in a high-stakes environment where decisions ripple across engineering, manufacturing, marketing, retail, and ownership. JD Power aligns decisions with what customers actually experience - and what the market rewards.
OEM teams operate in a high-stakes environment where decisions ripple across engineering, manufacturing, marketing, retail, and ownership. JD Power aligns decisions with what customers actually experience - and what the market rewards.
Empowering OEM leaders to make confident decisions
See performance clearly, act decisively, and plan for the future using insights grounded in real transactions and customer experiences.
Explore our automotive capabilities:
Benchmarks & Insights • Analytics • Software & Technology • Digital • Advisory
See performance clearly, act decisively, and plan for the future using insights grounded in real transactions and customer experiences.
Explore our automotive capabilities:
Benchmarks & Insights • Analytics • Software & Technology • Digital • Advisory
Solutions across the entire value chain
JD Power supports OEM decision-making from early design through long-term ownership, improving performance at every stage.
JD Power supports OEM decision-making from early design through long-term ownership, improving performance at every stage.
Design & Development
Inform product planning, feature prioritization, and innovation decisions with early insight into what drivers value most.
Measures new vehicle owners’ emotional attachment and excitement with their vehicle after 90 days of ownership
Measures problems encountered and user experience with advanced vehicle technologies as they first enter the market
The auto industry standard since 1987 for benchmarking new vehicle quality by examining 227 problem areas in the first 90 days of ownership, now combining voice-of-customer data with vehicle repair data and updated monthly.
Identify new market trends, make strategic product and pricing decisions and competitively compare new vehicles with this essential tool for product planners.
Research study that tracks consumer attitudes, preferences, and barriers toward electric vehicle adoption and purchasing decisions.
Provides automotive transaction and registration data through vehicle identification numbers (VINs) to support market analysis and competitive intelligence.
Residual value forecasting and depreciation data services that predict future vehicle values for automotive manufacturers, lenders, and fleet managers.
Analytics platform that examines vehicle configuration and option package data to help manufacturers optimize content strategy and pricing decisions.
Quality & Reliability
Track quality performance and emerging issues using independent customer feedback you can trust.
The automotive industry’s gold standard since 1987, measuring new vehicle quality across 227 problem areas during the first 90 days of ownership through combined voice-of-customer feedback and vehicle repair data
Evaluates long-term vehicle reliability by measuring problems experienced by original owners after three years of ownership, providing insights into which vehicles maintain quality over time.
inform auto suppliers how key segments of vehicle components are performing with consumers
Identifies vehicle reliability issues and service trends from warranty and repair claims data
Market Performance & Demand
Measure brand perception, shopping behavior, and competitive position to guide go-to-market strategy.
Track metrics across all facets of digital performance and partner accountability with advanced visualizations.
Real-time transaction data providing market intelligence on pricing, incentives, and inventory trends
Tracks consumer brand switching behavior and retention rates across automotive manufacturers
Tracks consumer shopping behavior, preferences, and decision factors throughout purchase journey
Benchmarks OEM website performance, usability, and customer engagement effectiveness
Interactive, consumer-facing EV shopping assistants, education and incentives content
Pricing & Value
Understand perceived value, residual trends, and market dynamics that influence profitability.
Competitive pricing intelligence and market positioning tool for strategic decision-making
Real-time transaction data providing market intelligence on pricing, incentives, and inventory trends
Standardize your incentives. Power Payments provides organizations with deeper granularity into ever-changing incentives, specific to model, trim, option load and geography.
Industry-standard residual value forecasts and depreciation insights that help manufacturers, lenders and fleet managers understand what vehicles will be worth in the years ahead
Measures owner satisfaction with vehicle design, performance, and features after 90 days of ownership
Retailing
Improve retail performance and alignment across the dealer network
Competitive pricing intelligence and market positioning tool for strategic decision-making
Real-time transaction data providing market intelligence on pricing, incentives, and inventory trends
Align inventory data across all platforms for clear and complete listings.
Vehicle configuration intelligence platform that fuses detailed content data with real-world sales performance
Benchmark study that measures how satisfied new-vehicle buyers and rejecters are with the sales experience
Reach in-market shoppers with personalized, high-impact campaigns through data-driven automotive video solutions for OEMs and dealers.
Ownership Experience & Loyalty
Track satisfaction across sales, service, and ownership to strengthen loyalty and retention
Measures customer satisfaction with dealership service departments and repair experiences
Measures overall EV ownership satisfaction across vehicle performance, features, and usability
Evaluates EV owner satisfaction with home charging equipment, installation, and experience
Assesses EV owner experience with public charging networks, stations, and reliability
Tracks consumer brand switching behavior and retention rates across automotive manufacturers
Measures long-term vehicle reliability and problems after three years of ownership
Identifies vehicle reliability issues and service trends from warranty and repair claims data
Ready to power what's next?
Whether you’re designing a new model, addressing quality challenges, or planning for the future - JD Power has the trusted data you need.
Whether you’re designing a new model, addressing quality challenges, or planning for the future - JD Power has the trusted data you need.