U.S. Manufacturer Website Evaluation Study (MWES)

For automotive manufacturers, an effective website is critical. It serves as a major portal of information for new-vehicle shoppers during the selection process, assists them in narrowing their consideration set, and helps them identify key vehicle features and benefits. Well-designed aspects of website appearance, navigation, and speed enhance shoppers’ ability to locate specific content, helping to drive traffic to show rooms.

The JD Power U.S. Manufacturer Website Evaluation Study^SM (MWES), conducted semiannually, examines the features and content of OEM-hosted websites across devices that shoppers use when shopping online for a new vehicle. Study insights direct improvements to manufacturers’ websites with the ultimate goal of increasing sales.

Study results include 30+ OEM websites.

The value of MWES continues to grow! Beginning with the 2025 Winter Results, the study will include updated diagnostics that further the scope of evaluation.

Key survey enhancements include:

• Increased sample size
• Shoppers surveyed closer to purchase (< 1 year)
• New weighting to 70% mobile devices, 30% desktop devices
• Two new factors: Vehicle Research and Research Tools
• More KPIs
• More diagnostics to pinpoint specific content and tools used by shoppers
• New addition to the index model: Build and Price

JD Power will issue a national press release highlighting key findings and top-to-bottom rankings from the study. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite. Entering into a licensing agreement provides top-ranked brands with the valuable opportunity to market their award-winning performance. As the trusted symbol of excellence, JD Power Awards enhance brand perceptions, drive consumer preference, and differentiate awarded brands in competitive marketplaces. 

Read the latest Press Release >
Learn more about MWES Awards > 
Learn More about all JD Power Awards >
Find Out about JD Power Performance Reports >
 

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