Chrome® Data, Software & Technology

J.D. Power Autodata Data Software Technology Products

CHROME® engineers the most accurate and complete vehicle data. Automating mission critical OEM and dealer processes. For nearly three decades, CHROME® has set the industry standard for having the most accurate, timely and complete vehicle data and content. Our complete suite of APIs include invaluable information such as configuration, vehicle descriptions, VIN decoding, incentives, videos, images, expert reviews and more. 

CHROME® solutions fully automate OEM, fleet and dealer processes. Backend solutions include configuration, pricing, ordering, inventory management and the authoring/publishing of incentives to front end shopping tools.  These tools power millions of consumer research requests across OEM, dealer and third-party online showrooms.  

Vehicle Comparison & Configurations

Creating compare and configure tools just got easier. Our configuration engine and depth of coverage can power any brand’s build and price experience for consumers and professionals. As a trusted impartial resource, our Compare service supports brand-to-brand or all competitive vehicles in the market. The CHROME CONSTRUCTSM configuration and comparison APIs make this process quicker, easier and more accurate. 

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media library reviews

Media Library & Reviews

Drive engagement with enhanced virtual showrooms. Our dynamic, data-rich media library allows you to optimize our comprehensive collection of vehicle data to drive more engagement and conversion. We map our robust vehicle data to our vast library of images, content and videos to create a compelling shopping experience for your customers. 

ChromeData Lender Desk

Enable efficient online and in-store shopping experiences through retail software applications that make vehicle research, shopping and purchasing faster, easier and more accurate for both dealers and consumers. ChromeData Lender Desk is a multi-level API data service solution that facilitates instantaneous access to all OEM rates, rebates, incentives and independent lenders to power more effective vehicle advertising and better consumer experiences.

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ChromeData Certified Inventory

Empower shoppers with precise inventory descriptions. Vehicle inventory merchandising is the most important aspect of an online marketing strategy. ChromeData Certified Inventory is a comprehensive inventory management platform that effectively delivers on the value proposition of precise automotive inventory. 

Insurance Risk Analysis

Simplify your risk analysis with VIN-specific data. StudyPRICE is the automotive industry’s first normalized, analytics-ready and VIN-specific risk analysis service. It enables insurance carriers to identify and evaluate vehicle features that mitigate loss or severity of loss, reduce risk and result in more competitively priced auto premiums.  Once these features are identified, you can integrate StudyPRICE directly into all quoting algorithms, enabling automatic discounts for applicable features.  

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Vehicle Specifications & Description Services

Our unparalleled spectrum of high-quality vehicle data and content is the backbone that powers the entire CHROMEDATASM suite of industry-leading automotive products. We’ve set the industry standard for vehicle descriptions and data that provide a full, accurate and detailed view of the vehicle – including historical data, residual values, pricing, inventory, media library, dealer-friendly editorial content and mapping products.

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Specialized Data Sets

Remove the guesswork from your parts orders. Feature Exchange is a spin-off of our insurance risk analysis service, the automotive industry’s first normalized, analytics-ready and VIN-specific risk analysis service. Now we’ve taken that level of data to order accuracy functions of the automotive industry, including glass replacement, ADAS calibration companies, roadside assistance and part supply stores, among others. Feature Exchange gives insight into the specific features and technology on a given vehicle, saving you time and money while relieving you from the guesswork of the past.

Vehicle Pricing

Competitive vehicle information in an instant. Our powerful vehicle pricing application is essential for product planners and pricing/marketing departments, allowing users to identify new market trends, make strategic product and pricing decisions and competitively compare new vehicles. Our proprietary data is the most comprehensive and accurate in North America and includes order-accurate configuration, pricing and an extensive list of features and technical specifications. 

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Custom Software Solutions

Realize the full potential of your data. As a trusted partner to OEM clients, we utilize our experience and technologies to design and deploy innovative applications enabling our customers to maximize their ROI. From stand-alone applications that easily allow you to manage your own vehicle content to complete turnkey solutions, we have an option that meets your needs. 

eCommerce Solutions

Capture your cut with a custom eCommerce solution. Through the sales consultant’s normal sales process, you can help your customers learn about the accessories that will protect, enhance and personalize their vehicles. Our parts and accessories solution combines an in-store sales platform and robust eStore. This integrated solution allows you to display, promote and upsell parts and accessories through numerous customer touch points, both in-person and online. 

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Let's Connect!

Are you interested in learning more about CHROME® products and services? If so, fill out the form! We’ll be in touch ASAP.

Or, to speak directly with a member of our team, contact us at 866.430.8524.

For all other inquires, you can contact us here.