Study Details
Automakers are making huge EV ecosystem investments. Is customer consideration on pace to justify the cost?
The JD Power U.S. Electric Vehicle Consideration (EVC) Study℠ is the industry benchmark for gauging EV shopper consideration and guiding decisions to ensure ROI.
Automakers are making huge EV ecosystem investments. Is customer consideration on pace to justify the cost?
The JD Power U.S. Electric Vehicle Consideration (EVC) Study℠ is the industry benchmark for gauging EV shopper consideration and guiding decisions to ensure ROI.
Why EVC?
EVC is the most comprehensive upper-funnel EV study on the market.
Features 2,000+ responses from new vehicle shoppers every month.
Provides EV shopper intelligence on all levels:
-
Industry
-
Model
-
National
-
Regional/State
Tracks 26 EV rejection reasons month over month.
Segments EV consideration by:
-
Geography
-
Demographics
-
Vehicle Experience
-
Lifestyle
-
Psychographics
EVC is the most comprehensive upper-funnel EV study on the market.
Features 2,000+ responses from new vehicle shoppers every month.
Provides EV shopper intelligence on all levels:
-
Industry
-
Model
-
National
-
Regional/State
Tracks 26 EV rejection reasons month over month.
Segments EV consideration by:
-
Geography
-
Demographics
-
Vehicle Experience
-
Lifestyle
-
Psychographics
The Monthly Pulse
In addition to the annual deep-dive analysis, MONTHLY PULSE reports keep your finger on the pulse of the rapidly evolving and growing EV market.
Watch past MONTHLY PULSE report highlights below.
All video highlights>>>>
In addition to the annual deep-dive analysis, MONTHLY PULSE reports keep your finger on the pulse of the rapidly evolving and growing EV market.
Watch past MONTHLY PULSE report highlights below.
All video highlights>>>>
2026 Key Dates
Fielding:
Monthly Pulse: January — December 2026
Annual Study: January — April 2026
Monthly Publish: January – December 2026
Annual Publish: May 13, 2026
Press Release: May 14, 2026
Fielding:
Monthly Pulse: January — December 2026
Annual Study: January — April 2026
Monthly Publish: January – December 2026
Annual Publish: May 13, 2026
Press Release: May 14, 2026
Press Release Information
JD Power will issue a national press release that will highlight key findings and trends from the study.
JD Power will issue a national press release that will highlight key findings and trends from the study.
Let's Connect!
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If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.