Study Details
As the product quality gaps among automakers narrow, the retail experience remains an area of differentiation. Manufacturers and dealers have the ability to generate long-term customer loyalty based on the quality of their sales experience.
The JD Power U.S. Sales Satisfaction Index (SSI) StudySM provides a comprehensive, brand-level analysis of the new-vehicle purchase experience from the customer perspective. From the ability of dealerships to manage the sales process, to product presentation, price negotiation, the finance and insurance process and final delivery, the delivered recommendations for improving the sales process are directly derived from customer feedback on their experiences, expectations and needs.
As the product quality gaps among automakers narrow, the retail experience remains an area of differentiation. Manufacturers and dealers have the ability to generate long-term customer loyalty based on the quality of their sales experience.
The JD Power U.S. Sales Satisfaction Index (SSI) StudySM provides a comprehensive, brand-level analysis of the new-vehicle purchase experience from the customer perspective. From the ability of dealerships to manage the sales process, to product presentation, price negotiation, the finance and insurance process and final delivery, the delivered recommendations for improving the sales process are directly derived from customer feedback on their experiences, expectations and needs.
The Benefits
Study subscribers will understand:
- Influential reasons for visiting and purchasing from selling dealer
- Digital retailing behaviors, interactions and associated satisfaction
- Shopping behavior—including via email, text, phone and chat
- Demographic profiles of buyers and rejecter
- Time spent at dealership during the purchase process
- Key salesperson and dealer staff performance metrics
- Vehicle delivery performance, including salesperson’s explanation of vehicle features
- Linkage between purchase experience and dealer gross
- Dealership and brand advocacy measures and future brand and dealer repurchase intentions
- Reasons for rejecting other dealerships shopped
Study subscribers will understand:
- Influential reasons for visiting and purchasing from selling dealer
- Digital retailing behaviors, interactions and associated satisfaction
- Shopping behavior—including via email, text, phone and chat
- Demographic profiles of buyers and rejecter
- Time spent at dealership during the purchase process
- Key salesperson and dealer staff performance metrics
- Vehicle delivery performance, including salesperson’s explanation of vehicle features
- Linkage between purchase experience and dealer gross
- Dealership and brand advocacy measures and future brand and dealer repurchase intentions
- Reasons for rejecting other dealerships shopped
2026 Key Dates
Fielding
June — September 2026
June — September 2026
Publish
December 2, 2026
December 2, 2026
Press Release
December 3, 2026
December 3, 2026
Press Release & Award Information
JD Power will issue a national press release highlighting key findings and top-to-bottom rankings from the study. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite. Entering into a licensing agreement provides top-ranked brands with the valuable opportunity to market their award-winning performance. As the trusted symbol of excellence, JD Power Awards enhance brand perceptions, drive consumer preference, and differentiate awarded brands in competitive marketplaces.
Read the latest Press Release >
Learn More about SSI Awards >
Learn More about all JD Power Awards >
Find Out about JD Power Performance Reports >
JD Power will issue a national press release highlighting key findings and top-to-bottom rankings from the study. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite. Entering into a licensing agreement provides top-ranked brands with the valuable opportunity to market their award-winning performance. As the trusted symbol of excellence, JD Power Awards enhance brand perceptions, drive consumer preference, and differentiate awarded brands in competitive marketplaces.
Read the latest Press Release >
Learn More about SSI Awards >
Learn More about all JD Power Awards >
Find Out about JD Power Performance Reports >
2025 Profiled Brands
Mass Market Brands
Buick
Chevrolet
Chrysler
Dodge
Ford
GMC
Honda
Hyundai
Jeep
Kia
Mazda
MINI
Mitsubishi
Nissan
Ram
Subaru
Toyota
Volkswagen
Premium Brands
Acura
Alfa Romeo
Audi
BMW
Cadillac
Genesis
Infiniti
Jaguar
Land Rover
Lexus
Lincoln
Maserati
Mercedes-Benz
Porsche
Volvo
Mass Market Brands
Buick
Chevrolet
Chrysler
Dodge
Ford
GMC
Honda
Hyundai
Jeep
Kia
Mazda
MINI
Mitsubishi
Nissan
Ram
Subaru
Toyota
Volkswagen
Premium Brands
Acura
Alfa Romeo
Audi
BMW
Cadillac
Genesis
Infiniti
Jaguar
Land Rover
Lexus
Lincoln
Maserati
Mercedes-Benz
Porsche
Volvo
Let's Connect!
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.