Payments

Debit Card Satisfaction Study

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The JD Power Debit Card Satisfaction StudySM is a syndicated benchmarking study profiling the experiences of U.S. consumers who use a debit card at digital or physical point of sale. This study identifies the dominant factors that drive customer satisfaction with debit card issuers.

Person handing debit card to another person

Benefits

Why subscribe? 

  • Understand consumer satisfaction with debit card brands 
  • Identify which satisfaction drivers matter most/least to debit card users 
  • Examine changes to consumer satisfaction over time 
  • Understand customer attrition risk by brand 
  • Analyze satisfaction levels and usage rates by consumer persona 
  • Compare debit card brand NPS and brand image ratings 

This study subscription includes a customized executive-level presentation, executive briefing document, brand-level scorecard, access to PowerSource, JD Power’s interactive insights platform, and access to complete study results from the JD Power Point of Sale Choice Satisfaction Study.

Experiences Explored

Customers surveyed in this study answer questions about: 

  • Security of account information
  • Reviewing and managing activity 
  • Reasonableness of terms 
  • Accessibility of making purchases
  • Perks for making purchases 
  • Customer support 

Key Dates

2026 U.S. Debit Card Satisfaction Study

Field Start: February 2025
Wave 1 Publish: May 27, 2025
Wave 2 Publish: August 21, 2025
Wave 3 Publish: November 11, 2025
Wave 4 Publish: March 3, 2026

 

2027 U.S. Debit Card Satisfaction Study

Field Start: January 2026
Wave 1 Publish: May 26, 2026
Wave 2 Publish: August 20, 2026
Wave 3 Publish: November 10, 2026
Wave 4 Publish: March 2, 2027
 

Make decisions with confidence.

Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.

PowerSource Laptop

Profiled Brands

2026 U.S. Profiled Brands

  • Bank of America
  • BMO
  • Capital One
  • Chase
  • Citi
  • Citizens Bank
  • Fifth Third Bank
  • Huntington
  • KeyBank
  • M&T Bank
  • Navy Federal Credit Union^
  • PNC
  • Regions Bank
  • Santander Bank
  • State Employees' Credit Union*
  • TD Bank
  • Truist
  • U.S. Bank
  • USAA*
  • Wells Fargo

 

*Profiled but not ranked

2027 U.S. Profiled Brands

  • American Express
  • Bank of America
  • BMO
  • Capital One
  • Cash App
  • Chase
  • Chime
  • Citi
  • Citizens Bank
  • Comerica
  • Discover
  • Fifth Third Bank
  • Huntington
  • KeyBank
  • M&T Bank
  • Navy Federal Credit Union^
  • OnePay
  • PayPal
  • PNC
  • Regions Bank
  • SoFi
  • State Employees' Credit Union ^
  • TD Bank
  • Truist
  • U.S. Bank
  • USAA^
  • Varo
  • Venmo
  • Wells Fargo
     

*Profiled but not ranked

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