The JD Power Mortgage Servicer Digital Experience Study℠ evaluates how mortgage servicers deliver digital experiences across websites and mobile apps throughout the entire loan lifecycle.
This study offers a comprehensive analysis of customer satisfaction with digital mortgage interactions, encompassing onboarding, application, loan servicing, and account management. It also includes expert evaluations of digital functionality and design.
Benefits
Why Subscribe?
From initial research and rate shopping to application, servicing, and closing, the digital experience is central to how today’s borrowers choose and stay with their lender for their next loan.
Mortgage lenders use this study to:
- Benchmark their digital platforms against top-performing competitors
- Understand how borrowers engage with and navigate digital channels
- Pinpoint the gaps causing friction or abandonment during the digital mortgage servicing journey
- Understand what aspects of the digital journey are key to increasing digital interaction.
- Align digital investments with customer expectations and industry best practices
- Connect digital performance to borrower satisfaction, retention, and business outcomes
Why Subscribe?
From initial research and rate shopping to application, servicing, and closing, the digital experience is central to how today’s borrowers choose and stay with their lender for their next loan.
Mortgage lenders use this study to:
- Benchmark their digital platforms against top-performing competitors
- Understand how borrowers engage with and navigate digital channels
- Pinpoint the gaps causing friction or abandonment during the digital mortgage servicing journey
- Understand what aspects of the digital journey are key to increasing digital interaction.
- Align digital investments with customer expectations and industry best practices
- Connect digital performance to borrower satisfaction, retention, and business outcomes
Experiences Explored
The study captures borrower feedback and performance insights across the digital mortgage experience, focusing on four key dimensions:
- Information & Content
Are borrowers getting the right guidance and clarity at the right moment? - Navigation
Is the experience intuitive, seamless, and efficient across channels? - Speed & Responsiveness
How quickly can customers complete tasks or get help? - Visual Appeal & Trust
Does the digital interface build confidence and reflect brand credibility?
The study captures borrower feedback and performance insights across the digital mortgage experience, focusing on four key dimensions:
- Information & Content
Are borrowers getting the right guidance and clarity at the right moment? - Navigation
Is the experience intuitive, seamless, and efficient across channels? - Speed & Responsiveness
How quickly can customers complete tasks or get help? - Visual Appeal & Trust
Does the digital interface build confidence and reflect brand credibility?
Key Dates
- Field Start: June 2026
- Publish: September 29, 2026
Press Release: October 13, 2026
- Field Start: June 2026
- Publish: September 29, 2026
Press Release: October 13, 2026
Press Release & Award Information
JD Power will issue a national press release featuring key findings, trends, and brand rankings from the study. Only brands that meet JD Power’s research criteria will be ranked. Brands that rank highest in their segment and meet award criteria may promote their award through the JD Power licensing program—available exclusively to study subscribers.
Read our latest press release
U.S. Mortgage Servicer Digital Experience Study Press Release
See how our Awards make an impact.
U.S. Mortgage Servicer Digital Experience Study Award Information
JD Power will issue a national press release featuring key findings, trends, and brand rankings from the study. Only brands that meet JD Power’s research criteria will be ranked. Brands that rank highest in their segment and meet award criteria may promote their award through the JD Power licensing program—available exclusively to study subscribers.
Read our latest press release
U.S. Mortgage Servicer Digital Experience Study Press Release
See how our Awards make an impact.
U.S. Mortgage Servicer Digital Experience Study Award Information
Make decisions with confidence
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
Profiled Brands
2026 Bank Segment – App Profiled Brands
- Bank of America
- Chase
- M&T Mortgage
- PNC Mortgage
- Truist
- U.S. Bank
- Wells Fargo
2026 Non-Bank Segment – App Profiled Brands
- Carrington Mortgage
- Cenlar
- CrossCountry Mortgage
- Dovenmuehle
- Freedom Mortgage
- Lakeview
- LoanCare
- NewRez
- Onity Mortgage
- Pennymac
- Rocket Mortgage
- Shellpoint Mortgage
- SPS (Select Portfolio Servicing)
2026 Web Segment – App Profiled Brands
- Bank of America
- Chase
- M&T Mortgage
- PNC Mortgage
- Truist
- U.S. Bank
- Wells Fargo
2026 Non-Bank Segment – Web Profiled Brands
- Carrington Mortgage
- Cenlar
- CrossCountry Mortgage
- Dovenmuehle
- Freedom Mortgage
- Lakeview
- LoanCare
- NewRez
- Onity Mortgage
- Pennymac
- Rocket Mortgage
- Shellpoint Mortgage
- SPS (Select Portfolio Servicing)
2026 Bank Segment – App Profiled Brands
- Bank of America
- Chase
- M&T Mortgage
- PNC Mortgage
- Truist
- U.S. Bank
- Wells Fargo
2026 Non-Bank Segment – App Profiled Brands
- Carrington Mortgage
- Cenlar
- CrossCountry Mortgage
- Dovenmuehle
- Freedom Mortgage
- Lakeview
- LoanCare
- NewRez
- Onity Mortgage
- Pennymac
- Rocket Mortgage
- Shellpoint Mortgage
- SPS (Select Portfolio Servicing)
2026 Web Segment – App Profiled Brands
- Bank of America
- Chase
- M&T Mortgage
- PNC Mortgage
- Truist
- U.S. Bank
- Wells Fargo
2026 Non-Bank Segment – Web Profiled Brands
- Carrington Mortgage
- Cenlar
- CrossCountry Mortgage
- Dovenmuehle
- Freedom Mortgage
- Lakeview
- LoanCare
- NewRez
- Onity Mortgage
- Pennymac
- Rocket Mortgage
- Shellpoint Mortgage
- SPS (Select Portfolio Servicing)