Raise your EV game on the showroom floor and in the service drive
The EV customer experience significantly trails the ICE vehicle customer experience throughout the dealership. The data shows it, and you probably know it yourself.
Where are the gaps in the EV experience? People make all the difference, and EV customers report far lower satisfaction with two highly impactful people categories: Dealer Personnel during the sales experience and Service Advisors during the ownership experience.
JD Power studies show that service advisor and dealer personnel performance are critical drivers of customer retention, satisfaction and overall trust in the dealership, especially when it comes to new technologies and product types like EVs.
Enter the JD Power™ EV Expert Certification, powered by RockED. The certification delivers JD Power’s latest actionable insights to improve EV sales and service through RockED’s mobile microlearning platform.
Testimonials
"I have quickly become the go-to for EV questions at my dealership."
- Mike Zemanovic Sales Associate | Russ Darrow Mitsubishi
"Easy to understand and pass along to your customers."
- Robert Rodriguez Sales Associate | Bay Ridge Honda
J.D. Power does not endorse people, products, or services. JD Power and the stylized logo are service marks of J.D. Power and are not affiliated with RockED or its affiliates. The JD Power™ EV Expert Certification is provided by the RockED Company, Inc. Learn More
The Benefits
The JD Power™ EV Expert Certification equips your staff with the EV expertise customers are looking for and can differentiate your dealership staff from the competition. Certification content complements any training already available from OEMs and related parties, and has the additional advantage of offering:
JD Power is a recognized and trusted consumer brand. Certified employees can socialize their achievement through qualified channels like the Licenses & Credentials section of their personal LinkedIn profile and in their individual profile on the ‘Meet the Staff’ page of their employer's website.
The Curriculum
JD Power™ EV Expert Certification is achieved by completing 19 “journeys” comprised of nearly 100 short, engaging videos filled with useful insights from JD Power and industry experts, and then taking a certification exam. This comprehensive certification provides a robust education in the following key areas:
EV & Charging Fundamentals
EV Sales Process
EV Service Process
ICE vs. EV Features & Technology Comparison
Total Cost of Ownership (TCO)
RockED’s mobile-learning platform uses modern adult learning techniques, complete with rewards, leaderboards, streaks and knowledge checks to incentivize daily learning. This daily learning approach maximizes information retention while giving learners a manageable number of key takeaways to implement in their daily lives. Upon completing the curriculum and passing the certification test, the credential of JD Power EV Expert is earned for the calendar year.
Certification is renewable annually. Curriculum is updated annually with the latest EV intelligence to keep pace with this rapidly advancing, dynamic segment of the industry. Upon completing the curriculum and passing the certification test, dealership employees earn the current-year certification credential.
J.D. Power does not endorse people, products, or services. JD Power and the stylized logo are service marks of J.D. Power and are not affiliated with RockED or its affiliates. The JD Power™ EV Expert Certification is provided by the RockED Company, Inc. Learn More
