Maximize members’ engagement, optimize operations, and drive innovation with the JD Power Credit Union Satisfaction Study. Credit Union strategic leaders are empowered with quarterly, actionable data to develop data-driven member experience strategies from over 10,000 respondents annually.
- Identify dominant factors that impact bottom-line metrics such as satisfaction, retention, loyalty, and advocacy.
- Strengthen customer experience by identifying gaps in product offerings, digital banking capabilities, resolving problem, providing financial advice and other communications.
- Access competitive benchmarks for the largest credit unions in the U.S.
- Plus, receive access to the U.S. Retail Banking Satisfaction Study to fully understand the competitive landscape of banking.
Why Subscribe?
By leveraging the robust segmentation from JD Power’s Credit Union satisfaction study, subscribers access valuable market research, competitive landscape analysis, market trends, and members' attitudes, experiences, and behavioral characteristics.
In addition to our comprehensive customer experience research, subscribers receive:
- 24/7 access to PowerSource
- Executive presentations and strategy sessions
- Executive briefing document summarizing key study findings
- Brand-level scorecard benchmarking
- All survey questions and verbatim responses
By leveraging the robust segmentation from JD Power’s Credit Union satisfaction study, subscribers access valuable market research, competitive landscape analysis, market trends, and members' attitudes, experiences, and behavioral characteristics.
In addition to our comprehensive customer experience research, subscribers receive:
- 24/7 access to PowerSource
- Executive presentations and strategy sessions
- Executive briefing document summarizing key study findings
- Brand-level scorecard benchmarking
- All survey questions and verbatim responses
Experiences Explored
Credit Union members answer questions to inform:
- Overall satisfaction with the organization
- Likelihood to recommend, reuse and intent to switch financial institutions
- Perception of the brand’s image
- Experiences with in-person and virtual assistance and banking solutions
Credit Union members answer questions to inform:
- Overall satisfaction with the organization
- Likelihood to recommend, reuse and intent to switch financial institutions
- Perception of the brand’s image
- Experiences with in-person and virtual assistance and banking solutions
Key Dates
2026 U.S. Credit Union Satisfaction Study Milestones
Fielding: January 2025
Wave 1 Publish: July 9, 2025
Wave 2 Publish: September 23, 2025
Wave 3 Publish: January 6, 2026
Wave 4 Publish: March 17, 2026
Press Release: March 31, 2026
2027 U.S. Credit Union Satisfaction Study Milestones
Fielding: January 2026
Wave 1 Publish: July 8, 2026
Wave 2 Publish: September 22, 2026
Wave 3 Publish: January 5, 2027
Wave 4 Publish: March 16, 2027
Press Release: March 30, 2027
2026 U.S. Credit Union Satisfaction Study Milestones
Fielding: January 2025
Wave 1 Publish: July 9, 2025
Wave 2 Publish: September 23, 2025
Wave 3 Publish: January 6, 2026
Wave 4 Publish: March 17, 2026
Press Release: March 31, 2026
2027 U.S. Credit Union Satisfaction Study Milestones
Fielding: January 2026
Wave 1 Publish: July 8, 2026
Wave 2 Publish: September 22, 2026
Wave 3 Publish: January 5, 2027
Wave 4 Publish: March 16, 2027
Press Release: March 30, 2027
Press Release & Award Information
JD Power will issue a national press release featuring key findings, trends, and brand rankings from the study. Only brands that meet JD Power’s research criteria will be ranked. Brands that rank highest in their segment and meet award criteria may promote their award through the JD Power licensing program—available exclusively to study subscribers.
Read the latest press release
U.S. Credit Union Satisfaction Study Press Release
See how our awards make an impact.
JD Power will issue a national press release featuring key findings, trends, and brand rankings from the study. Only brands that meet JD Power’s research criteria will be ranked. Brands that rank highest in their segment and meet award criteria may promote their award through the JD Power licensing program—available exclusively to study subscribers.
Read the latest press release
U.S. Credit Union Satisfaction Study Press Release
See how our awards make an impact.
Make Decisions with Confidence.
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
Profiled Brands
2026 U.S. Profiled Brands
- Alliant Credit Union
- America First Credit Union
- American Airlines Credit Union
- BECU
- Bethpage Federal Credit Union (now FourLeaf Federal Credit Union)
- DCU
- Delta Community Credit Union
- Desert Financial Credit Union
- Ent Credit Union
- First Tech
- Golden 1 Credit Union
- GreenState Credit Union
- Idaho Central Credit Union
- LMCU
- Mountain America Credit Union
- Navy Federal Credit Union
- OnPoint Community Credit Union
- Patelco Credit Union
- PenFed Credit Union
- RBFCU
- SchoolsFirst Federal Credit Union
- SDCCU
- Security Service Federal Credit Union
- Star One Credit Union
- State Employees' Credit Union
- Suncoast Credit Union
- Teachers Federal Credit Union
- UNFCU
- USAA*
VyStar Credit Union
*Profiled but not ranked
2027 U.S. Profiled Brands
- Alliant Credit Union
- America First Credit Union
- American Airlines Credit Union
- BECU
- Bellco Credit Union
- Broadview Federal Credit Union
- CEFCU
- DCU
- Delta Community Credit Union
- Desert Financial Credit Union
- DFCU Financial
- Eastman Credit Union
- Ent Credit Union
- First Tech
- FourLeaf Federal Credit Union
- Golden 1 Credit Union
- GreenState Credit Union
- Hudson Valley Credit Union
- Idaho Central Credit Union
- LMCU
- Logix Credit Union
- Members 1st Federal Credit Union
- MIDFLORIDA
- Mission Fed Credit Union
- Mountain America Credit Union
- MSUFCU
- Navy Federal Credit Union*
- OnPoint Community Credit Union
- Patelco Credit Union
- PenFed Credit Union
- Police and Fire Federal Credit Union
- PSECU
- RBFCU
- Redstone Federal Credit Union
- Redwood Credit Union
- SchoolsFirst Federal Credit Union
- SDCCU
- Security Service Federal Credit Union
- Space Coast Credit Union
- Star One Credit Union
- State Employees' Credit Union
- Summit Credit Union
- Suncoast Credit Union
- Teachers Federal Credit Union
- UNFCU
- USAA*
- Veridian Credit Union
- Virginia Credit Union
- VyStar Credit Union
- Wings
Wright-Patt Credit Union
*Profiled but not ranked
Contact Us Today
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.