The JD Power U.S. Buy Now Pay Later Satisfaction StudySM is a syndicated benchmarking study profiling the experiences of Buy Now Pay Later customers in the United States. This study identifies the dominant factors that drive customer satisfaction with Buy Now Pay Later lenders.
Benefits
Why subscribe?
- Understand consumer satisfaction with Buy Now Pay Later brands
- Identify which satisfaction drivers matter most/least to Buy Now Pay Later users
- Examine changes to consumer satisfaction over time
- Understand customer attrition risk by brand
- Analyze satisfaction levels and usage rates by consumer persona
- Compare Buy Now Pay Later brand NPS and brand image ratings
- View screenshots and analysis of digital journeys from top ranked brands
This study subscription includes a customized executive-level presentation, executive briefing document, brand-level scorecard, access to PowerSource, JD Power’s interactive insights platform, and access to complete study results from the JD Power Point of Sale Choice Satisfaction Study.
Why subscribe?
- Understand consumer satisfaction with Buy Now Pay Later brands
- Identify which satisfaction drivers matter most/least to Buy Now Pay Later users
- Examine changes to consumer satisfaction over time
- Understand customer attrition risk by brand
- Analyze satisfaction levels and usage rates by consumer persona
- Compare Buy Now Pay Later brand NPS and brand image ratings
- View screenshots and analysis of digital journeys from top ranked brands
This study subscription includes a customized executive-level presentation, executive briefing document, brand-level scorecard, access to PowerSource, JD Power’s interactive insights platform, and access to complete study results from the JD Power Point of Sale Choice Satisfaction Study.
Experiences Explored
Customers surveyed in this analysis answer questions about:
- Reasonableness of terms
- Reviewing and managing account digitally
- Security of account information
- Accessibility of making purchases
- Perks for making purchases
- Customer support
Customers surveyed in this analysis answer questions about:
- Reasonableness of terms
- Reviewing and managing account digitally
- Security of account information
- Accessibility of making purchases
- Perks for making purchases
- Customer support
Key Dates
2026 U.S. Buy Now Pay Later Satisfaction Study Milestones
Field Start: January 2025
Wave 1 Publish: May 27, 2025
Wave 2 Publish: August 21, 2025
Wave 3 Publish: November 11, 2025
Wave 4 Publish: March 3, 2026
Press Release: March 12, 2026
2027 U.S. Buy Now Pay Later Satisfaction Study Milestones
Field Start: January 2026
Wave 1 Publish: May 26, 2026
Wave 2 Publish: August 20, 2026
Wave 3 Publish: November 10, 2026
Wave 4 Publish: March 2, 2027
Press Release: March 11, 2027
2026 U.S. Buy Now Pay Later Satisfaction Study Milestones
Field Start: January 2025
Wave 1 Publish: May 27, 2025
Wave 2 Publish: August 21, 2025
Wave 3 Publish: November 11, 2025
Wave 4 Publish: March 3, 2026
Press Release: March 12, 2026
2027 U.S. Buy Now Pay Later Satisfaction Study Milestones
Field Start: January 2026
Wave 1 Publish: May 26, 2026
Wave 2 Publish: August 20, 2026
Wave 3 Publish: November 10, 2026
Wave 4 Publish: March 2, 2027
Press Release: March 11, 2027
Press Release & Award Information
JD Power will issue a national press release featuring key findings, trends, and brand rankings from the study. Only brands that meet JD Power’s research criteria will be ranked. Brands that rank highest in their segment and meet award criteria may promote their award through the JD Power licensing program—available exclusively to study subscribers.
Read the latest press release
U.S. Buy Now Pay Later Satisfaction Study Press Release
See how our awards make an impact
U.S. Buy Now Pay Later Satisfaction Study Award Information
JD Power will issue a national press release featuring key findings, trends, and brand rankings from the study. Only brands that meet JD Power’s research criteria will be ranked. Brands that rank highest in their segment and meet award criteria may promote their award through the JD Power licensing program—available exclusively to study subscribers.
Read the latest press release
U.S. Buy Now Pay Later Satisfaction Study Press Release
See how our awards make an impact
U.S. Buy Now Pay Later Satisfaction Study Award Information
Make decisions with confidence.
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
Profiled Brands
2026 U.S. Buy Now Pay Later Profiled Brands
- Affirm
- Afterpay
- Klarna
- PayPal
- Sezzle
- Zip
- Citizens Pay
- Citi Flex Pay
- Chase
- Plan It by American Express
- U.S. Bank ExtendPay Plan
2027 U.S. Buy Now Pay Later Profiled Brands
- Affirm
- Afterpay
- Barclays Easy Pay
- BMO PaySmart Plan
- Chase Pay in 4
- Chase Pay Over Time
- Citi Flex Pay
- Citizens Pay
- Commerce Bank FlexPay
- Klarna
- PayPal
- Plan It by American Express
- Sezzle
- U.S. Bank ExtendPay Plan
- U.S. Bank Split World Mastercard
- Zip
2026 U.S. Buy Now Pay Later Profiled Brands
- Affirm
- Afterpay
- Klarna
- PayPal
- Sezzle
- Zip
- Citizens Pay
- Citi Flex Pay
- Chase
- Plan It by American Express
- U.S. Bank ExtendPay Plan
2027 U.S. Buy Now Pay Later Profiled Brands
- Affirm
- Afterpay
- Barclays Easy Pay
- BMO PaySmart Plan
- Chase Pay in 4
- Chase Pay Over Time
- Citi Flex Pay
- Citizens Pay
- Commerce Bank FlexPay
- Klarna
- PayPal
- Plan It by American Express
- Sezzle
- U.S. Bank ExtendPay Plan
- U.S. Bank Split World Mastercard
- Zip