Travel & Hospitality

Redefining the Traveler Experience

Travel Hero

Build Brand Loyalty

Winning in travel and hospitality requires you to uncover unique insights about your customer and their experience with your brand. See where they’re going, who with, and why J.D. Power’s in-depth Travel & Hospitality benchmarking data is the quickest way to enhancing customer satisfaction and increasing brand loyalty and profitability. 

Benchmark Studies

The key indicators and drivers of performance. View profiled brands and publication dates here. 


Measure satisfaction with the entire air travel experience, from reservation to baggage retrieval, based on a recent flight experience and provides a competitive benchmark to measure customer advocacy and loyalty and identify improvement initiatives


Provides actionable insights that can support industry stakeholders in improving their performance and passengers’ overall airport experience


Our hospitality performance benchmarks provides actionable market intelligence to hotel companies serving customers across the globe. These benchmarks help organizations understand the many drivers of customer satisfaction in order to optimize customer interactions for ongoing improvement.

Rental Cars

Our rental car performance benchmarks measure customer satisfaction with the entire rental car experience, from reservation to vehicle return, and evaluates critical components that drive overall rental car satisfaction at North American airport locations.


Our digital travel performance benchmarks measure satisfaction with travel apps and websites, a key driver of customer satisfaction with the overall travel experience. Travelers use mobile apps and websites for booking, managing day-of-travel and account management and have high expectations based on experiences with high-performing apps—both within and outside of the travel industry.

Experts You Can Count On

J.D. Power Michael Vermillion
Michael Vermillion
Vice President and GM
Michael's Bio
Andrea Stokes
Andrea Stokes
Senior Director, Hospitality Intelligence
Andrea's Bio
Michael Taylor
Michael Taylor
Senior Director, Travel Intelligence
Michael's Bio
Jennifer Corwin
Jennifer Corwin
Director, Consumer Insights
Jennifer's Bio

Let's Connect!

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If you are a consumer with questions about J.D. Power surveys or study results, please contact us here.

For all other inquiries, you can contact us here.