Study Details
Every day, new advanced vehicle technologies are brought to market in the hopes that they will satisfy consumer expectations or preferences. Some will win. Some will lose. The ability to foretell how these advanced vehicle technologies perform with consumers before they are made widely available across the portfolio remains an untapped, competitive advantage for automakers.
The JD Power U.S. Tech Experience Index (TXI) StudySM measures problems encountered and the user experience with advanced technologies as they first enter the market, affording automakers time to address any problematic areas before the technologies enter the “mass availability” stage.
Every day, new advanced vehicle technologies are brought to market in the hopes that they will satisfy consumer expectations or preferences. Some will win. Some will lose. The ability to foretell how these advanced vehicle technologies perform with consumers before they are made widely available across the portfolio remains an untapped, competitive advantage for automakers.
The JD Power U.S. Tech Experience Index (TXI) StudySM measures problems encountered and the user experience with advanced technologies as they first enter the market, affording automakers time to address any problematic areas before the technologies enter the “mass availability” stage.
The Benefits
The TXI Study helps automakers and suppliers capitalize on successful technology innovation and avoid negative impacts on the user experience from emerging technology that misses the quality mark by:
- Guiding OEM understanding of their technology’s competitive market position
- Helping OEMs to offer and develop technologies that resonate with consumers
- Identifying underutilized technologies
- Offering critical benchmarking insights for technologies that OEMs have in the market, in development or under consideration
- Providing voice of the customer feedback on new technology performance in terms of both PP100 and satisfaction
- Giving OEMs and Suppliers time to implement countermeasures prior to the technology being offered across many models
The TXI Study helps automakers and suppliers capitalize on successful technology innovation and avoid negative impacts on the user experience from emerging technology that misses the quality mark by:
- Guiding OEM understanding of their technology’s competitive market position
- Helping OEMs to offer and develop technologies that resonate with consumers
- Identifying underutilized technologies
- Offering critical benchmarking insights for technologies that OEMs have in the market, in development or under consideration
- Providing voice of the customer feedback on new technology performance in terms of both PP100 and satisfaction
- Giving OEMs and Suppliers time to implement countermeasures prior to the technology being offered across many models
The Scope
The study provides insights for 40 automotive technologies, which are organized into four categories: Comfort & Convenience, Driver Assist, Electric Vehicle, Connected Vehicle and Smart Vehicle.
NEW Technologies for 2025:
- Advanced air purification system
- Biometrics authentication methods
- Car wash mode
- Touchless or hidden controls
- Yoke steering wheel
- Active range monitoring
- In-vehicle payment system
- Generative artificial intelligence
- Smart headlights
- Smart ignition
- Smart glass
The study provides insights for 40 automotive technologies, which are organized into four categories: Comfort & Convenience, Driver Assist, Electric Vehicle, Connected Vehicle and Smart Vehicle.
NEW Technologies for 2025:
- Advanced air purification system
- Biometrics authentication methods
- Car wash mode
- Touchless or hidden controls
- Yoke steering wheel
- Active range monitoring
- In-vehicle payment system
- Generative artificial intelligence
- Smart headlights
- Smart ignition
- Smart glass
2026 Key Dates
Fielding
June 2025 – May 2026
June 2025 – May 2026
Publish
August 19, 2026
August 19, 2026
Press Release
August 20, 2026
August 20, 2026
Press Release & Award Information
JD Power will issue a national press release highlighting key findings and top-to-bottom rankings from the study. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite. Entering into a licensing agreement provides top-ranked brands with the valuable opportunity to market their award-winning performance. As the trusted symbol of excellence, JD Power Awards enhance brand perceptions, drive consumer preference, and differentiate awarded brands in competitive marketplaces.
Read the latest Press Release >
Learn More about TXI Awards >
Learn More about all JD Power Awards >
Find Out about JD Power Performance Reports >
JD Power will issue a national press release highlighting key findings and top-to-bottom rankings from the study. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite. Entering into a licensing agreement provides top-ranked brands with the valuable opportunity to market their award-winning performance. As the trusted symbol of excellence, JD Power Awards enhance brand perceptions, drive consumer preference, and differentiate awarded brands in competitive marketplaces.
Read the latest Press Release >
Learn More about TXI Awards >
Learn More about all JD Power Awards >
Find Out about JD Power Performance Reports >
2026 Profiled Brands
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For all other inquiries, you can contact us here.
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.