Consumer Lending Satisfaction Study

Why subscribe?

Our team will provide you with insights about what the data means at an industry and brand level, and how to effectively leverage it:

• Business‑Model Insight: Compare performance across traditional relationship‑based lenders and digital‑first non‑bank lenders serving different customer needs.
• Lender Model Differentiation: Gain clarity on how bank‑affiliated and digital‑first non‑bank lenders operate and meet borrower expectations.
• Financial Health: Understanding the current financial health of the consumer and how that impacts their needs and priorities.
• New Index Model Factors: Focus on more universal ideas including loan met borrowing needs, experience obtaining and managing loan as well as customer service and education/information sharing.
• Shopping and Selection: Updated set of questions delving into product and brand perceptions, factors that prompted interest, influenced selection and key factors that led to customer acquisition.
• Applying and Obtaining the Loan: Focus on channel preference and usage, perceptions of the speed and ease of the process.
• Brand Awareness: Understand how your brand’s perception influenced the borrower’s decision and the factors indicate whether they would borrow again or recommend your brand to others.