Double Your Close Rates with our Technology-Driven Leads Program
Today’s automotive marketplace demands more than generic lead lists — dealers need smarter, high-quality leads with proven purchase intent. That’s why SmartLeads by JD Power delivers the industry’s most advanced lead validation and scoring technology. Using comprehensive data mining and predictive modeling, SmartLeads analyzes every third-party lead to accurately identify genuine buyers, filtering out low-quality submissions.
Our exclusive scoring technology combines advanced data mining and predictive modeling to deliver only high-quality, ready-to-buy leads. Enjoy total transparency, real-time customization, and a no-questions-asked credit return policy — all designed to make lead management simple and effective.
The Clear Leader of Third-Party Leads in the Industry
The features of our SmartLeads program are unmatched in the world of automotive, and the program is known throughout the industry for its quality and ease of use. Here are few of the things we offer that our competitors do not:
SmartLeads Scoring Technology: We use comprehensive data mining combined with statistical predictive modeling to determine whether or not each lead has been submitted from a shopper with genuine intent to purchase.
Total Transparency: User-friendly metric reports clearly identify where each and every lead originates, so dealers and consultants understand where the lead originated.
No Questions Asked Credit Policy: A dealer can return any lead for any reason through a dealer-controlled portal that allows them to customize lead settings, request and track credits and set budgets in real-time.
Alicia Maynard is the Senior Manager of the JD Power SmartDigital Customer Success team and has been working in the OEM and dealer digital retail space for 10 years. Alicia worked for Trilogy Automotive for 8 years as a Customer Success Manager and Account Relations Specialist before the company merged with JD Power at the end of 2019. Alicia holds a BS from Eastern Michigan University.
Nicole Hernandez is a Customer Success Manager for JD Power SmartDigital and has been working in the OEM and dealer digital retail space for 6 years. Nicole worked for Trilogy Automotive for 4 years as a Customer Success Manager and Concierge Coordinator before the company merged with JD Power at the end of 2019. Nicole holds a BA and BS from Lakehead University.
Steven Costagliola is a Customer Success Manager for JD Power SmartDigital. Steven comes from DealerTrack Technologies which is a division of COX Automotive. Steven has diverse luxury automotive retail experience working with Mercedes-Benz and Maserati in the New York metro area. He also worked on the OEM side of the automotive business with Land Rover of North America in Consumer Affairs. Steven holds a BS degree in Business Administration from Rowan University.
Guillermo Kavana is a Customer Success Manager for JD Power SmartDigital and has been working in the automotive Industry for more than 13 years. In the last 6 years, Guillermo has been working in the OEM, digital retail and customer service space. Guillermo worked for Trilogy Automotive as an Inbound Call Center Manager and Concierge Service Center Manager before the company merged with JD Power at the end of 2019. Guillermo holds an Associate Degree from the Culinary Institute of America.
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Or, to speak directly with a member of our team, contact us at 855.550.0085 or [email protected].
