JD Power Company Overview

Powering Confidence in Every Decision That Matters

Buying a vehicle is one of the most important decisions people make. It affects how they work, live, and move through the world. Every day, the companies we serve make decisions that shape those experiences. 

From the design lab to the boardroom to the showroom, JD Power delivers the data, analytics, and insight leaders need to make smarter, more informed decisions when the stakes are high. 
 

Vehicle with a dark green/teal hue

JD Power is a global leader in intelligence and insights for the automotive ecosystem.

For more than 50 years, we have helped companies understand what customers experience, how markets are changing, and where to act next. By listening intently to car buyers and owners, we transform real customer input into insight. Insight organizations rely on to make better decisions about manufacturing, marketing, retailing, pricing, valuation, and ownership experience. That insight leads to stronger performance, increased profitability, and greater confidence for businesses and consumers alike.

Row of modern cars lined up in a bright dealership showroom with large windows and ceiling lights softly out of focus

Our mission in the markets we serve is clear. 

To power every auto-related decision through proprietary data, advanced analytics, deep industry expertise, and seamless workflows that connect insight to action.

Our Values

How we show up for our customers and each other 

We POWER our Customers' Success

We POWER our Customers' Success

Everything we do is focused on helping customers make better decisions and achieve better outcomes. 

We are Innovative, Collaborative and Grounded in Data

We are Innovative, Collaborative and Grounded in Data

We combine advanced analytics with human expertise to deliver insight that holds up in the real world.

We Make Things Easy

We Make Things Easy

We turn complexity into clarity so teams can act faster and with confidence. 

We Get it Done

We Get it Done

We focus on execution, accountability, and results. 

We Start with Trust We Get it Done & Provide it Everyday

We Start with Trust & Prove it Every Day

Independence, integrity, and credibility are the foundation of our work.

Woman sitting in her automobile

Our History

Built on listening. Trusted for decades.

Since 1968, JD Power has been capturing and analyzing the voice of the customer. Our commitment to independence and integrity has established us as one of the most trusted brands in the industry and continues to guide how we work today.

Leadership

Expertise that turns insight into action

Beyond our proven methodologies, JD Power’s strength is its people. Our leadership team brings deep industry knowledge, analytical rigor, and a shared commitment to helping clients create long-term value.

Business meeting in a glass-walled conference room, with several people seated around a table in a modern office filled with natural light
Smiling professional standing with arms crossed in a bright modern office, with coworkers blurred in the background

Careers

Where customer truth meets real impact

At JD Power, you will work at the intersection of customer experience, data, and decision-making. You will help shape how vehicles are designed, sold, financed, insured, and supported

Responsible insight for a changing world

JD Power recognizes the importance of environmental considerations and long-term resilience. Our Climate-Related Risk and Opportunity Report provides transparency into how climate-related risks and opportunities may affect our business and the industries we serve.

J.D. Power Climate-Related Risk Report | TCFD & SB 261

Let's Connect!

JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Hi, Impact Click here to find the answers to frequently asked questions.

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For all other inquiries, you can contact us here.