Self-directed DIY investors with high satisfaction scores are the most likely to remain with their primary firm in the next 12 months.*
Assets Invested
DIY self-directed investors who strongly agree that their primary firm “puts the interests of customers first” invest more of their assets with their firm - 70% on average.**
Recommendations
The top reason DIY investors select their firm is a recommendation from friends, family, or colleagues.* Word-of-mouth advertising is a way for high-customer-satisfaction brands to grow market share.
*JD Power 2023 U.S. Self-Directed Investor Satisfaction Study
**JD Power 2023 U.S. Self-Directed Investor Satisfaction Study: vs lesser degrees of agreement
The JD Power U.S. Self-Directed Investor Satisfaction Study
The study evaluates key satisfaction drivers and firm performance among both investors seeking guidance (those who don’t have a dedicated financial advisor but do have access to interact with a registered investment professional) and true do-it-yourself investors (those who do not interact with professional advisors). The study measures self-directed investors’ satisfaction with their investment firm based on performance in seven dimensions: trust; digital channels; the ability to manage wealth how and when I want; products and services; value for fees; people; and problem resolution.
JD Power will issue a national press release highlighting key findings and top-to-bottom rankings from the study. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite.
JD Power Awards provide the highest-performing companies within our benchmarking studies the chance to let consumers know that they put their customers first. As the trusted symbol of the Voice of the Customer, our awards help companies increase consumer consideration and ensure that the top-ranking brands stand out in the crowd.
JD Power Performance Reports - Additional Brand Licensing Opportunities
JD Power Performance Reports are customized, client-commissioned reports that highlight above-average performance by companies in JD Power syndicated studies. Each report is written and designed by JD Power, and features research findings and charts from the study, with a focus on the sponsoring client’s ranking and performance.
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