Benchmark Investor Satisfaction Experiences

Investor Satisfaction Study

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The JD Power Investor Satisfaction Study empowers investment management firms to elevate their customer satisfaction and benchmark competitive performance strategically. By surveying retail investors, the study delivers actionable insights that enable firms to make informed, data-driven decisions throughout the year.

Previously, the Full-Service and Self-Directed Investor studies, this combined study, delivers a complete view of investor satisfaction. While maintaining key elements, it now includes new diagnostics, robo-advisory insights, and updated segment questions, helping firms better understand and serve both DIY and advised investors in an evolving landscape.

J.D. Power Investor Satisfaction Study

Investor Customer Experience Data You Can Act On

Study subscribers will gain valuable insights into:

  • The evolving role of financial advisors and how it impacts investor satisfaction
  • Key trends in DIY Investment platforms and Advisor service models
  • How new products and technology are broadening the client base
  • The increasing demand for financial advice across all investor segments
  • Where firms can enhance customer experiences through improved people, platforms, products, and services
  • Comparative analysis of firm performance against industry benchmarks and competitors     

Understanding Investor Satisfaction

The study covers a comprehensive range of factors influencing investor satisfaction, including:

  • Nature and resolution of problem incidents
  • Frequency, methods, and reasons for client contact
  • Experiences of new customers and overall client tenure
  • Range of products and services utilized, including robo-advisory offerings
  • Investor fees and commission structures
  • Investing goals, styles, and levels of engagement
  • Portfolio performance insights
  • Comprehensive respondent profiles, including demographics, socioeconomics, and financial health
woman with computers

Key Dates

2026 U.S. Investor Satisfaction Study Milestones 

Field Start: January 2025
Wave 1 Publish: June 4, 2025
Wave 2 Publish: September 3, 2025
Wave 3 Publish: December 9, 2025
Wave 4 Publish: March 5, 2026
Press Release: March 18, 2026

2026 Canada Investor Satisfaction Study Milestones 

Field Start: January 2025
Publish: March 19, 2026
Press Release: April 2, 2026

2027 U.S. Investor Satisfaction Study Milestones 

Field Start: January 2026
Wave 1 Publish: June 3, 2026
Wave 2 Publish: September 2, 2026
Wave 3 Publish: December 8, 2026
Wave 4 Publish: March TBD, 2027
Press Release: March TBD, 2027

Press Release & Award Information

JD Power will issue a national press release featuring key findings, trends, and brand rankings from the study. Only brands that meet JD Power’s research criteria will be ranked. Brands that rank highest in their segment and meet award criteria may promote their award through the JD Power licensing program—available exclusively to study subscribers.

 

Read the latest press release 

U.S. Investor Satisfaction Study Press Release
CA Investor Satisfaction Study Press Release

See how our Awards make an impact. 

U.S. Investor Satisfaction Study Award Information 
CA Investor Satisfaction Study Award Information

J.D. Power Awards

Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.

PowerSource Laptop

Profiled Brands

2026 U.S. Advised Investor Profiled Brands

  • Ameriprise
  • Charles Schwab
  • Citi
  • Citizens Bank Wealth Management
  • Edward Jones
  • Equitable
  • Fidelity
  • J.P. Morgan Wealth Management
  • LPL Financial
  • Merrill
  • Morgan Stanley
  • Northwestern Mutual
  • PNC
  • Principal
  • Prudential
  • Raymond James
  • Stifel
  • TIAA
  • Truist
  • U.S. Bank
  • UBS
  • Vanguard
  • Wells Fargo Advisors
     

2026 U.S. DIY Investor Profiled Brands

  • Acorns
  • Ally
  • Charles Schwab
  • Citi
  • E*Trade from Morgan Stanley
  • Fidelity
  • J.P. Morgan Wealth Management
  • Merrill Edge
  • Robinhood
  • SoFi
  • Stash
  • Vanguard
  • WeBull
  • WellsTrade

2026 CA Advised Investor Profiled Brands

  • ATB Wealth
  • Aviso Wealth (formerly Credential)
  • BMO Nesbitt Burns
  • CI Financial (Assante Wealth Management)
  • CIBC Wood Gundy
  • Desjardins
  • Edward Jones
  • iA Private Wealth
  • IG Wealth Management
  • Manulife Wealth  
  • National Bank Financial
  • Raymond James
  • RBC Dominion Securities Inc.
  • ScotiaMcLeod
  • Sun Life Financial
  • TD Wealth PIA (Private Investment Advice) 

2026 CA DIY Investor Profiled Brands

  • BMO InvestorLine
  • CIBC Investor's Edge
  • Desjardins Online Brokerage (Disnat)
  • Interactive Brokers
  • National Bank Direct Brokerage
  • Qtrade
  • Questrade
  • RBC Direct Investing
  • Scotia iTRADE
  • TD Direct Investing
  • Wealthsimple

     

2027 U.S. Advised Profiled Brands

  • Ameriprise
  • Charles Schwab
  • Citi
  • Citizens Bank Wealth Management
  • Edward Jones
  • Equitable
  • Fidelity
  • J.P. Morgan Wealth Management
  • LPL Financial
  • Merrill
  • Morgan Stanley
  • Northwestern Mutual
  • PNC
  • Principal
  • Prudential
  • Raymond James
  • RBC Wealth Management
  • Stifel
  • TIAA
  • Truist
  • U.S. Bank
  • UBS
  • Vanguard
  • Wells Fargo Advisors
     

2027 U.S. DIY Profiled Brands

  • Acorns
  • Ally
  • Charles Schwab
  • Citi
  • E*Trade from Morgan Stanley
  • Fidelity
  • J.P. Morgan Wealth Management
  • Merrill Edge
  • PNC
  • Robinhood
  • SoFi
  • Stash
  • T. Rowe Price
  • TIAA
  • Truist
  • U.S. Bank
  • Vanguard
  • WeBull
  • WellsTrade
     

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