The Impact of an Excellent End of Lease Experience
Recommendations
Customers with high end-of-lease satisfaction scores are the most likely to promote their lease brand to others.*
Renewal
Lease customers start considering a new vehicle as early as 12 months before the end of their contract. This is a critical stage for proactively communicating end-of-lease excellence and retention messaging.
New & Existing Customers
Not all lease-end journeys are the same for every customer segment. Understanding the differences allows for more targeted approaches to recapturing your customers and conquest new ones.
*JD Power 2022 U.S. End-of-Lease Satisfaction Study: OSAT 909+
The JD Power U.S. End of Lease Satisfaction Study
The study identifies opportunities and provides critical insight to improve brand loyalty and lease retention by targeting pre-transaction behavior including research/shopping and the lease-end process from consumers who have ended an auto lease within a previous 9-month window.
JD Power will issue a national press release highlighting key findings and top-to-bottom rankings from the study. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite.
JD Power Awards provide the highest-performing companies within our benchmarking studies the chance to let consumers know that they put their customers first. As the trusted symbol of the Voice of the Customer, our awards help companies increase consumer consideration and ensure that the top-ranking brands stand out in the crowd.
JD Power Performance Reports - Additional Brand Licensing Opportunities
JD Power Performance Reports are customized, client-commissioned reports that highlight above-average performance by companies in JD Power syndicated studies. Each report is written and designed by JD Power, and features research findings and charts from the study, with a focus on the sponsoring client’s ranking and performance.
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