The 2025 Q3 Shopping LIST Report is now available. This quarterly snapshot, based on data from the Insurance Loyalty Indicator & Shopping Trends (LIST) and in collaboration with TransUnion, captures brand-level insurance shopping insights from July through September 2025. Become a LIST subscriber for daily access to the latest shopping activity as well as detailed brand and peer level data.
The insurance industry’s most profitable companies share one critical advantage: deep customer intelligence that drives every strategic decision.
This intelligence enables insurance companies to anticipate market shifts, optimize product offerings, and deliver experiences that build lasting customer loyalty in an increasingly competitive insurance market.
JD Power delivers the comprehensive insurance industry intelligence you need. We combine direct consumer feedback, market analysis, and performance benchmarking to help your organization outperform competitors and achieve measurable growth.
Leverage our competitive, unmatched Voice of the Customer intelligence and vehicle data solutions to make smarter business decisions across the insurance customer lifecycle:
Shopping Experience:
Get the Right Data for an Acquisition (Retention and Win Back) Advantage
With shopping rates increasing, competition intensifying, and expectations changing, it’s critical to understand how you’re performing in the eyes of the most important stakeholders: consumers. To know where you truly stand and where you have opportunity for improvement, you need to listen to the Voice of the Customer – and not just your own.
With shopping and switching easier than ever, insurers can remain competitive by incorporating the right customer and vehicle data into their risk analysis, pricing algorithms, and repair processes.
In an increasingly competitive marketplace where it’s getting harder and harder to differentiate between brands, experience is everything. How do you ensure that you are delivering the right experience to retain your ideal customers?
With experts in insurance, customer experience, customer service, research, and more, we have the team in place to help you address your operational challenges.
By focusing on building a customer-centric organization based on the right intelligence, you’ll be better positioned to drive profitable growth and excel at these critical initiatives:
Scale consumer and product fit
1:1 customer interviews are ideal, but the right data can help you identify needs efficiently and at scale
Understand expectations at every touchpoint
By truly understanding customers’ needs at each lifecycle interaction point, you can proactively provide the optimal experience
Personalize the experience
Using the right data, you can identify your ideal customers, understand their needs and expectations, and deliver an unparalleled experience
Keep your brand promise
Crowdsourced intelligence helps customers find the right insurer for their unique needs and provides carriers with insights into brand perception.
Michael Vermillion is Vice President and General Manager of Global Business Intelligence with oversight of the Insurance and Healthcare practices at JD Power.
He is responsible for the growth of the business by leading growth initiatives, key capability development and new market entry. Other areas of responsibilities include strategic planning, new product development, sales enablement and strategic partnerships.
A key thought leader in the field of customer experience excellence, Mr. Vermillion is the host of the JD Power Insurance Intelligence podcast and is a regular contributor to CX articles, webinars and white papers.
Mr. Vermillion brings to JD Power 25 years of experience in the strategy, corporate development and product management fields. Prior to joining the company in 2015, he held executive roles in product, strategy, business development and consulting with Market Risk Partners, NAVEX Global, Dun & Bradstreet, Autobex, Salient3 Communications, Stern Stewart & Company and Procter & Gamble.
Mr. Vermillion is President of Chicago Booth Alumni of Los Angeles, the former chair of P&G Alumni of New York City and is a member of the Los Angeles World Affairs Council, CFA Institute, the New York Society of Security Analysts, the Product Development and Management Association and the American Marketing Association.
Mr. Vermillion received a bachelor’s degree in mechanical engineering from the U.S. Naval Academy and an MBA in corporate finance from the University of Chicago.
Stephen is a Managing Director in the Global Insurance Intelligence Group at JD Power. His area of responsibility includes intelligence around new customer acquisition, sales, and marketing for the property/casualty industry. He has more than ten years of experience at JD Power and a total of more than 20 years in marketing research and consulting. Stephen helped to launch many of the syndicated research studies in property/casualty insurance at JD Power and has worked with dozens of insurers to use these studies and other business intelligence to improve business results.
Before rejoining JD Power in 2022, Stephen worked on the carrier-side as a Group Manager at Auto Club Enterprises with responsibilities across the marketing function. He also spent five years at Gongos, Inc., a customer centricity agency that helps leading brands better deliver to their customers.
Stephen holds a bachelor’s degree in psychology, with a minor in mathematics, from Lake Superior State University and a master’s degree in economics from Walsh College. He also worked towards a PhD in cognitive neuroscience at the University of Notre Dame.
Mark Garrett
Director, Insurance Intelligence
Mark's Bio
Mark Garrett
Director, Insurance Intelligence
Mark Garrett is a Director for the Insurance Intelligence Practice at JD Power. His primary focus is on Auto and Property claims, including the digital experience. He works with many of the top 30 insurance carriers consulting on study findings and advising on opportunities to improve the customer experience.
During his tenure at JD Power, Mark has designed and launched several products including the Auto and Property claims studies. He presents at 30+ client meetings annually, regularly speaks at industry conferences and events, and has authored several thought leadership pieces.
Mark joined JD Power in 2004 and had previously worked at DTE Energy. He has more than 20 yrs. of market research experience across utility, automotive, mortgage, brokerage, and insurance industries.
Mr. Garrett graduated cum laude with a bachelor’s degree in psychology from Madonna University in Michigan.
As the Executive Director of the Global Insurance Intelligence Practice at JD Power, Craig Martin’s decades of experience in the financial services sector, customer experience, market research and data analytics provide him with a unique perspective that helps insurance organizations evolve with consumer expectations. With Martin’s extensive experience combined with years in behavioral finance and psychology, he is dedicated to driving positive change in the insurance industry by helping carriers better serve their clients and produce better business outcomes by incorporating consumer-driven data.
Since joining JD Power in 2012, Craig has created multiple syndicated studies while working closely with many leading financial services and insurance brands to create change and strong results. His current focus areas include life insurance, annuities, agent experiences and home insurance. Craig has been a featured contributor in numerous national news outlets such as Barron’s and Plan Adviser, where he provides a unique perspective on the intersection of customer experience, human behavior and how these factors impact business success. He is also a frequent speaker at industry events and conferences where he has covered a variety of topics including ways to optimize the balance of human and digital experiences to maximize client loyalty with finite resources.
Leveraging his experience in technology, market research and data analysis combined with real-world business experience he helps strategic partners drive positive change. By understanding business goals, end-user needs and relating those to the available data and technology resources, Craig bridges the gap between strategy and execution. His expertise has guided numerous improvement initiatives with organizations seeking to differentiate themselves and leverage technology effectively to deliver exceptional service.
Tony Soloman
Director of Strategy and Planning
Tony's Bio
Tony Soloman
Director of Strategy and Planning
Tony Soloman is the Director of Strategy and Planning for the Insurance Intelligence Group at JD Power. He is primarily responsible for new product development and strategic partnerships within the insurance industry. Tony joined JD Power in 2005.
Previously, Tony worked in the Global Automotive Consulting group at JD Power where he partnered with OEMs to improve vehicle quality and customer satisfaction levels. Prior to that, Tony managed multiple voice of the customer programs at JD Power, developing custom client solutions in the financial services sector.
Tony earned a bachelor’s degree, with honors, in Economics from Michigan State University, and an MBA from the Stephen M. Ross School of Business at the University of Michigan.
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