U.S. Life and Annuity Distribution Partner Experience Study Award Information
Press Release Date: March 5, 2026
Third‑party distribution partners — including independent agents, financial advisors, and other financial professionals — are vital to life insurance and annuity sales success. High satisfaction and engagement among these groups influence sales performance, retention, product adoption, and long‑term business growth. Highlighting their awards can help providers stand out by demonstrating independent recognition for the qualities distribution partners value most — such as competitive compensation, ease of doing business, product quality, and strong client support. This recognition can help differentiate their value and help providers stand out in a crowded marketplace.
— Craig Martin, Executive Managing Director, Insurance Intelligence at JD Power
JD Power U.S. Life & Annuity Distribution Partner Experience Study
The study uncovers the key challenges and high-potential opportunities companies must address to more effectively engage with agents and advisors, meet their evolving needs, and drive long-term growth through stronger partnerships.
The study uncovers the key challenges and high-potential opportunities companies must address to more effectively engage with agents and advisors, meet their evolving needs, and drive long-term growth through stronger partnerships.
Announcing the top-ranked providers
The results are in! Find out which life and annuity insurance providers rank highest!
The results are in! Find out which life and annuity insurance providers rank highest!
Licensing Opportunities
Award Information
Top-ranked brands in each award-eligible study will have the opportunity to enter into a licensing agreement through the JD Power Awards Program.
Top-ranked brands in each award-eligible study will have the opportunity to enter into a licensing agreement through the JD Power Awards Program.
Award Merchandise
Active licensees can purchase a wide array of merchandise including trophies, lapel pins, key chains, apparel and more, to commemorate their achievement.
Active licensees can purchase a wide array of merchandise including trophies, lapel pins, key chains, apparel and more, to commemorate their achievement.
Performance Reports
Brands that perform above the industry average can commission JD Power Performance Reports to highlight their performance with qualified audiences.
Brands that perform above the industry average can commission JD Power Performance Reports to highlight their performance with qualified audiences.
Insurance Awards in Action
JD Power Awards provide the highest-performing companies within our benchmarking studies the chance to let consumers know that they put their customers first. As the trusted symbol of the Voice of the Customer, our awards help companies increase consumer consideration and ensure that the top-ranking brands stand out in the crowd.
JD Power Awards provide the highest-performing companies within our benchmarking studies the chance to let consumers know that they put their customers first. As the trusted symbol of the Voice of the Customer, our awards help companies increase consumer consideration and ensure that the top-ranking brands stand out in the crowd.
Let's Connect
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.