Study Details
In today’s dynamic financial services environment, insurance firms and other providers face growing competition for the attention, trust, and loyalty of distribution partners. The JD Power Life & Annuity Distribution Partner Experience Study uncovers the key challenges and high-potential opportunities companies must address to more effectively engage with agents and advisors, meet their evolving needs, and drive long-term growth through stronger partnerships.
The study examines how organizations can better position themselves for success by aligning internal strategies with the expectations of distribution partners across multiple touchpoints—from brand perception to sales support to digital engagement.
In today’s dynamic financial services environment, insurance firms and other providers face growing competition for the attention, trust, and loyalty of distribution partners. The JD Power Life & Annuity Distribution Partner Experience Study uncovers the key challenges and high-potential opportunities companies must address to more effectively engage with agents and advisors, meet their evolving needs, and drive long-term growth through stronger partnerships.
The study examines how organizations can better position themselves for success by aligning internal strategies with the expectations of distribution partners across multiple touchpoints—from brand perception to sales support to digital engagement.
Benefits
Subscribers to the Life & Annuity Distribution Partner Study will gain insights needed to:
- Discover what matters most to agents and advisors when choosing and working with partners
- Improve ROI on wholesaling and sales force efforts by aligning with distributor priorities
- Strengthen your brand’s competitive position in a crowded marketplace
- Identify the right balance of digital and in-person engagement to meet partner preferences
- Support future growth through more targeted, effective distribution strategies
Subscribers to the Life & Annuity Distribution Partner Study will gain insights needed to:
- Discover what matters most to agents and advisors when choosing and working with partners
- Improve ROI on wholesaling and sales force efforts by aligning with distributor priorities
- Strengthen your brand’s competitive position in a crowded marketplace
- Identify the right balance of digital and in-person engagement to meet partner preferences
- Support future growth through more targeted, effective distribution strategies
Key Dates
2026 Study Milestones
Fielding Begins: October, 2025
Publish: February 26, 2026
Press Release: March 5, 2026
2026 Study Milestones
Fielding Begins: October, 2025
Publish: February 26, 2026
Press Release: March 5, 2026
Press Release & Award Information
JD Power issues national press releases highlighting key findings and top-to-bottom rankings from award-eligible studies. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite. Learn More
Read the latest press release:
2026 U.S. Life & Annuity Distribution Partner Experience Study
See how our Awards make an impact:
U.S. Life & Annuity Distribution Partner Experience Study Award Information
Brands that rank above the industry average for their segment and subscribe to the study earn the opportunity to commission a JD Power Performance Report, a customized, client-commissioned report that highlights this above-average performance. Learn More
JD Power issues national press releases highlighting key findings and top-to-bottom rankings from award-eligible studies. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite. Learn More
Read the latest press release:
2026 U.S. Life & Annuity Distribution Partner Experience Study
See how our Awards make an impact:
U.S. Life & Annuity Distribution Partner Experience Study Award Information
Brands that rank above the industry average for their segment and subscribe to the study earn the opportunity to commission a JD Power Performance Report, a customized, client-commissioned report that highlights this above-average performance. Learn More
Profiled Brands
Brands Targeted to be Profiled in 2026
(final profiled list will be available upon study publication)
Individual Life Insurance
- Allianz Life
- Brighthouse Financial
- Corebridge Financial
- Equitable
- Gerber Life Insurance (Western & Southern Group)
- Globe Life
- Guardian Life
- John Hancock
- Lincoln Financial
- MassMutual
- Midland National Life (Sammons)
- Mutual of Omaha
- National Life Group
- Nationwide
- Pacific Life
- PennMutual
- Protective Life
- Prudential
- Securian
- Transamerica (AEGON)
Individual Annuity
- Allianz
- American Equity (brookfield)
- Athene
- Brighthouse Financial
- Corebridge Financial
- Delaware Life
- Equitable
- F&G
- Global Atlantic
- Jackson National
- Lincoln Financial Group
- MassMutual
- Midland National Life (Sammons)
- Nationwide
- Pacific Life
- Prudential
- Security Benefit
- Symetra (Sumitomo)
- TIAA
- Western & Southern
(Updated 1/8/2026)
Make decisions with confidence
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
Recent Life Insurance Press Releases
Insurance Insights
Let's Connect!
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For all other inquiries, you can contact us here.
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.