"Reinforcing a commitment to member satisfaction highlights a credit union's unique value proposition in a competitive financial landscape, attracting new members who seek a partner who cares about their financial well-being."
- Dann Allen, Senior Director, Banking and Payments Intelligence at JD Power
The JD Power U.S. Credit Union Satisfaction Study
The study shares insights into the key experiences of credit union members from the largest credit unions (credit unions with at least $7.5 billion in domestic deposits) in the continental United States by looking at the following seven dimensions:
- Level of trust
- People (representatives, tellers, contact center
agents) - Allowing me to bank how and when I want
- Account offerings
- Digital channels (online banking and mobile app)
- Helping save time or money
- Resolving problems
The study shares insights into the key experiences of credit union members from the largest credit unions (credit unions with at least $7.5 billion in domestic deposits) in the continental United States by looking at the following seven dimensions:
- Level of trust
- People (representatives, tellers, contact center
agents) - Allowing me to bank how and when I want
- Account offerings
- Digital channels (online banking and mobile app)
- Helping save time or money
- Resolving problems
Discover the Top-Ranking Credit Union for Member Satisfaction
The results are in! Find out which credit union ranked highest in the continental United States. In the meantime, explore key insights from the JD Power 2026 U.S. Credit Union Satisfaction Study.
The results are in! Find out which credit union ranked highest in the continental United States. In the meantime, explore key insights from the JD Power 2026 U.S. Credit Union Satisfaction Study.
Licensing Opportunities
Award Information
Top-ranked brands in each award-eligible study will have the opportunity to enter into a licensing agreement through the JD Power Awards Program.
Top-ranked brands in each award-eligible study will have the opportunity to enter into a licensing agreement through the JD Power Awards Program.
Award Merchandise
Active licensees can purchase a wide array of merchandise including trophies, lapel pins, key chains, apparel and more, to commemorate their achievement.
Active licensees can purchase a wide array of merchandise including trophies, lapel pins, key chains, apparel and more, to commemorate their achievement.
Performance Reports
Brands that perform above the industry average can commission JD Power Performance Reports to highlight their performance with qualified audiences.
Brands that perform above the industry average can commission JD Power Performance Reports to highlight their performance with qualified audiences.
Banking Awards in Action
As the trusted symbol of the Voice of the Customer, JD Power awards help companies increase consumer consideration and ensure that the top-ranking brands stand out in the crowd.
As the trusted symbol of the Voice of the Customer, JD Power awards help companies increase consumer consideration and ensure that the top-ranking brands stand out in the crowd.
Let's Connect
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If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.