The JD Power U.S. Auto Insurance Study provides national and regional analyses of customers’ perceptions of their auto insurer’s ability to meet their expectations, and also explores the correlation between customer satisfaction and financial performance, particularly retention levels. The study also identifies the Key Performance Indicators and best practices that are directly linked to auto insurance satisfaction.
Benefits
This study helps insurers answer the following questions:
- What are the key drivers of satisfaction for auto insurance customers?
- What creates the most satisfying experience for the customer?
- What are the key trends insurers must act on to better satisfy their customers?
- What impact are digital channels and changing demographics having on insurers and their current processes with their customers?
- Which insurers are providing the best experiences for their customers and what are they doing to achieve that?
This study helps insurers answer the following questions:
- What are the key drivers of satisfaction for auto insurance customers?
- What creates the most satisfying experience for the customer?
- What are the key trends insurers must act on to better satisfy their customers?
- What impact are digital channels and changing demographics having on insurers and their current processes with their customers?
- Which insurers are providing the best experiences for their customers and what are they doing to achieve that?
Experiences Explored
This study evaluates the overall customer experience with their auto insurer across seven dimensions:
- Digital Channels
- Ease of Doing Business
- People
- Price for Coverage
- Problem Resolution
- Product/Coverage Offerings
- Trust
This study evaluates the overall customer experience with their auto insurer across seven dimensions:
- Digital Channels
- Ease of Doing Business
- People
- Price for Coverage
- Problem Resolution
- Product/Coverage Offerings
- Trust
Key Dates
2026 U.S. Auto Insurance Study Milestones
Field Start: April 2025
Wave 1 Publish: August 19, 2025
Wave 2 Publish: November 19, 2025
Wave 3 Publish: February 11, 2026
Wave 4 Publish: June 2, 2026
Press Release: June 9, 2026
2027 U.S. Auto Insurance Study Milestones
Field Start: April 2026
Wave 1 Publish: August 18, 2026
Wave 2 Publish: November 18, 2026
Wave 3 Publish: February 18, 2027
Wave 4 Publish: June 8, 2027
Press Release: June 15, 2027
2026 U.S. Auto Insurance Study Milestones
Field Start: April 2025
Wave 1 Publish: August 19, 2025
Wave 2 Publish: November 19, 2025
Wave 3 Publish: February 11, 2026
Wave 4 Publish: June 2, 2026
Press Release: June 9, 2026
2027 U.S. Auto Insurance Study Milestones
Field Start: April 2026
Wave 1 Publish: August 18, 2026
Wave 2 Publish: November 18, 2026
Wave 3 Publish: February 18, 2027
Wave 4 Publish: June 8, 2027
Press Release: June 15, 2027
Press Release & Award Information
JD Power issues national press releases highlighting key findings and top-to-bottom rankings from award-eligible studies. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite. Learn More
Read the latest press release:
U.S. Auto Insurance Study Press Release
See how our Awards make an impact:
U.S. Auto Insurance Study Award Information
Brands that rank above the industry average for their segment and subscribe to the study earn the opportunity to commission a JD Power Performance Report, a customized, client-commissioned report that highlights this above-average performance. Learn More
JD Power issues national press releases highlighting key findings and top-to-bottom rankings from award-eligible studies. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite. Learn More
Read the latest press release:
U.S. Auto Insurance Study Press Release
See how our Awards make an impact:
U.S. Auto Insurance Study Award Information
Brands that rank above the industry average for their segment and subscribe to the study earn the opportunity to commission a JD Power Performance Report, a customized, client-commissioned report that highlights this above-average performance. Learn More
Profiled Brands
2026 Brands Targeted to be Profiled
(final list available upon study publication)
- Agency Insurance Company (AIC)
- Alfa Insurance
- Allstate
- American Family
- Amica
- Arbella
- Arkansas Farm Bureau Insurance (Southern Farm Bureau)
- Aspire General Insurance Company
- Auto Club Group (AAA)
- Automobile Club of Southern CA (AAA)
- Auto-Owners Insurance
- Bristol West
- Cincinnati Insurance
- Colorado Farm Bureau Insurance (Southern Farm Bureau)
- CONNECT by American Family
- COUNTRY Financial
- CSAA Insurance Group (AAA)
- Dairyland
- Direct Auto Insurance
- Erie Insurance
- Farm Bureau Financial Services
- Farmers
- Farmers Mutual of Nebraska
- Florida Farm Bureau Insurance (Southern Farm Bureau)
- Foremost
- Fred Loya Insurance
- GEICO
- Germania Insurance
- Grange Insurance
- Grinnell Mutual
- Indiana Farm Bureau Insurance
- Kemper
- Kentucky Farm Bureau Insurance
- Liberty Mutual
- Louisiana Farm Bureau Insurance (Southern Farm Bureau)
- MAPFRE Insurance
- Meemic^
- Mercury
- Michigan Farm Bureau Insurance
- Mississippi Farm Bureau Insurance (Southern Farm Bureau)
- National General
- Nationwide
- New York Central Mutual
- NJM Insurance Co.
- North Carolina Farm Bureau Insurance
- North Star Mutual
- Ocean Harbor Casualty Insurance Company
- Old American County Mutual
- PEMCO Insurance
- Plymouth Rock Assurance
- Progressive
- Safeco
- Safety Insurance
- Shelter
- South Carolina Farm Bureau Insurance (Southern Farm Bureau)
- State Farm
- Tennessee Farm Bureau Insurance
- Texas Farm Bureau Insurance
- The General
- The Hanover
- The Hartford
- Travelers
- United Automobile Insurance Company
- USAA^
- Wawanesa
- Westfield Insurance
^Brand not rank eligible
2027 Brands Targeted to be Profiled
(final list available upon study publication)
- Agency Insurance Company (AIC)
- Alfa Insurance
- Allstate
- American Family
- Amica
- Arbella
- Arkansas Farm Bureau Insurance (Southern Farm Bureau)
- Aspire General Insurance
- Auto Club Group (AAA)
- Automobile Club of Southern CA (AAA)
- Auto-Owners Insurance
- Bristol West
- Chubb
- Cincinnati Insurance
- Colorado Farm Bureau Insurance (Southern Farm Bureau)
- COUNTRY Financial
- CSAA Insurance Group (AAA)
- Dairyland
- Direct Auto Insurance
- Erie Insurance
- Farm Bureau Financial Services
- Farmers
- Farmers Mutual of Nebraska
- Florida Farm Bureau Insurance (Southern Farm Bureau)
- Foremost
- Fred Loya Insurance
- GEICO
- Grange Insurance
- Indiana Farm Bureau Insurance
- Kemper
- Kentucky Farm Bureau Insurance
- Liberty Mutual
- Louisiana Farm Bureau Insurance (Southern Farm Bureau)
- MAPFRE Insurance
- Meemic^
- Mercury
- Michigan Farm Bureau Insurance
- National General
- Nationwide
- NYCM Insurance
- NJM Insurance Co.
- North Carolina Farm Bureau Insurance
- North Star Mutual
- Ocean Harbor Casualty Insurance Company
- Old American County Mutual
- PEMCO Insurance
- Plymouth Rock Assurance
- Progressive
- Safety Insurance
- Shelter
- South Carolina Farm Bureau Insurance (Southern Farm Bureau)
- State Farm
- Tennessee Farm Bureau Insurance
- Tesla Insurance
- Texas Farm Bureau Insurance
- The General
- The Hanover
- The Hartford
- Toggle
- Travelers
- United Automobile Insurance Company
- USAA^
- Wawanesa
^Brand not rank eligible
(Updated 4/8/2026)
The Evolution of Auto Insurance Customer Satisfaction
Check out our recent webinar where Breanne Armstrong, Director of Insurance Intelligence, explores the results of the 2024 U.S. Auto Insurance Study and dives into enhancements made to this year's research.
Check out our recent webinar where Breanne Armstrong, Director of Insurance Intelligence, explores the results of the 2024 U.S. Auto Insurance Study and dives into enhancements made to this year's research.
If you have any questions about this webinar or would like to speak to an expert about the content, we invite you to connect with us now.
Make decisions with confidence
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
Insurance Insights
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JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.