More than 1 in 4 customers who have been with their brand for 1 or more years, stay with their television service provider because of good customer service.**
Subscribers who view their TV provider as customer-focused share nearly 5X more positive recommendations with others than customers who see their provider as bottom-line-focused.*
Stand Out With Consumers
High-satisfaction brands have the messaging power to stand out with shoppers online. For those who have shopped in the last year, two-thirds of consumers use provider websites when researching television service providers.*
*JD Power 2024 U.S. Television Service Provider Satisfaction Study W1-3
**Bottom-line-focused score 1-2 (0.72 recommendations) vs customer-focused 6-7 (3.33 recommendations) on a 7-point scale.
The JD Power U.S. Television Service Provider Satisfaction Study
The JD Power U.S. Television Service Provider Satisfaction Study measures key drivers of satisfaction among residential customers who currently subscribe to a television service. The study examines satisfaction in six factors: Performance and Reliability; Customer Service; Cost; Billing; Programming; and Communications.
Active licensees can purchase a wide array of merchandise including trophies, lapel pins, key chains, apparel and more, to commemorate their achievement.
JD Power Awards provide the highest-performing companies within our benchmarking studies the chance to let consumers know that they put their customers first. As the trusted symbol of the Voice of the Customer, our awards help companies increase consumer consideration and ensure that the top-ranking brands stand out in the crowd.
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
