Television Service Provider Study

The JD Power U.S. Television Service Provider Satisfaction Study measures key drivers of satisfaction among customers who currently subscribe to a Cable/Satellite TV or Live TV Streaming service.

The study allows providers to:

• Understand attitudes, experiences, and behavioral characteristics of television service subscribers
• Determine the critical factors that impact customer satisfaction across regions within U.S. markets
• Track quarterly performance regionally for Cable/Satellite TV and nationally for Live TV streaming to monitor progress, including market share, usage and churn
• Identify areas of strengths and weakness to help inform and develop actionable marketing programs

JD Power issues national press releases highlighting key findings and top-to-bottom rankings from award-eligible studies. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite. Learn more about JD Power Awards >

Brands that rank above the industry average for their segment and subscribe to the study earn the opportunity to commission a JD Power Performance Report. JD Power Performance Reports are customized, client-commissioned reports that highlight above-average performance by companies in JD Power syndicated studies. Each report is written and designed by JD Power, and features research findings and charts from the study, with a focus on sponsoring client's ranking and performance. Learn more about Performance Reports > 

Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.