U.S. Tech Experience Index (TXI) Study Award Information

"Incorporating messaging about a brand's commitment to customer satisfaction for the vehicle’s technology is achieved through marketing and advertising and is crucial because it builds trust among consumers. When consumers know that a brand prioritizes their needs and satisfaction with the technology experience, they are more likely to feel confident in the understandability, usability, and value of the vehicle’s technology. In the realm of technology, where these metrics are key, satisfied customers are more likely to remain loyal to brands that meet or exceed their expectations. This assurance can lead to increased engagement with the technology and brand, as well as generate positive word-of-mouth recommendations."

- Kathleen Rizk, Senior Director, User Experience Benchmarking and Technology at JD Power