The top-ranked credit card issuers in the United States
U.S. Credit Card Satisfaction Study Award Information
Press Release Date: August 14, 2025
Consumers say that they want a service provider that cares about their customers and provides a hassle-free experience.* Award-winning providers can set themselves apart from competitors by demonstrating a strong commitment to customer satisfaction.
JD Power U.S. Credit Card Satisfaction Study
The JD Power U.S. Credit Card Satisfaction Study was created to help consumers and issuers understand and act upon the satisfaction ratings of the largest brands in the market. The study sets a quality benchmark for personal card issuers and provides a thorough understanding of the needs, expectations, and desires of today’s customers at both the brand and product levels. The study measures performance in seven factors critical to the customer experience (in alphabetical order): account management, benefits, customer service, new account, teams, rewards earning, and rewards redeeming.
The JD Power U.S. Credit Card Satisfaction Study was created to help consumers and issuers understand and act upon the satisfaction ratings of the largest brands in the market. The study sets a quality benchmark for personal card issuers and provides a thorough understanding of the needs, expectations, and desires of today’s customers at both the brand and product levels. The study measures performance in seven factors critical to the customer experience (in alphabetical order): account management, benefits, customer service, new account, teams, rewards earning, and rewards redeeming.
Announcing the Top-Ranked Credit Card Issuers
The results are in! Find out which credit card issuers rank highest. In addition to a bank-brand issuer award, there are five card award segments, which include:
Bank Issued Credit Cards with Rewards – No Annual Fees
Bank Issued Credit Cards with Rewards – Annual Fees
Bank Issued Credit Cards – No Rewards or Annual Fees
Co-Branded Airline Credit Cards
Co-Branded Credit Cards – No Annual Fee
Explore key insights from the JD Power 2025 U.S. Credit Card Satisfaction Study.
Licensing Opportunities
Award Information
Top-ranked brands in each award-eligible study will have the opportunity to enter into a licensing agreement through the JD Power Awards Program.
Top-ranked brands in each award-eligible study will have the opportunity to enter into a licensing agreement through the JD Power Awards Program.
Award Merchandise
Active licensees can purchase a wide array of merchandise including trophies, lapel pins, key chains, apparel and more, to commemorate their achievement.
Active licensees can purchase a wide array of merchandise including trophies, lapel pins, key chains, apparel and more, to commemorate their achievement.
Performance Reports
Brands that perform above the industry average can commission JD Power Performance Reports to highlight their performance with qualified audiences.
Brands that perform above the industry average can commission JD Power Performance Reports to highlight their performance with qualified audiences.
Credit Card Awards in Action
JD Power Awards provide the highest-performing companies within our benchmarking studies the chance to let consumers know that they put their customers first. As the trusted symbol of the Voice of the Customer, our awards help companies increase consumer consideration and ensure that the top-ranking brands stand out in the crowd.
JD Power Awards provide the highest-performing companies within our benchmarking studies the chance to let consumers know that they put their customers first. As the trusted symbol of the Voice of the Customer, our awards help companies increase consumer consideration and ensure that the top-ranking brands stand out in the crowd.
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If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.