U.S. Automotive Financing Satisfaction Study Award Information
Press Release Date: November 13, 2025
“Visible commitment to customer satisfaction fosters trust, strengthens loyalty, and sets it apart from competitors, making it a powerful driver of long-term success.”
- Patrick Roosenberg, Senior Director of Automotive Finance Intelligence at JD Power
JD Power U.S. Automotive Financing Satisfaction Study
The study takes a comprehensive look at the satisfaction of borrowers who financed a new or used vehicle through a loan or lease. The study has been designed to fully understand the evolving digital experience from origination to servicing pinpointing what matters most to finance customers and what factors are essential for creating a satisfying digital experience including account management; application/approval process; billing and payment process; customer orientation process; and customer service experience.
The study takes a comprehensive look at the satisfaction of borrowers who financed a new or used vehicle through a loan or lease. The study has been designed to fully understand the evolving digital experience from origination to servicing pinpointing what matters most to finance customers and what factors are essential for creating a satisfying digital experience including account management; application/approval process; billing and payment process; customer orientation process; and customer service experience.
Announcing the Top-Ranked Auto Lenders for Customer Satisfaction
Stay tuned to find out which automotive lenders rank highest for customer satisfaction. In the meantime, explore key insights from the JD Power 2024 U.S. Consumer Financing Satisfaction Study. With the conclusion of the 2024 final publication, the U.S. Consumer Financing Study will be renamed to the U.S. Automotive Financing Study.
Licensing Opportunities
Award Information
Top-ranked brands in each award-eligible study will have the opportunity to enter into a licensing agreement through the JD Power Awards Program.
Top-ranked brands in each award-eligible study will have the opportunity to enter into a licensing agreement through the JD Power Awards Program.
Award Merchandise
Active licensees can purchase a wide array of merchandise including trophies, lapel pins, key chains, apparel and more, to commemorate their achievement.
Active licensees can purchase a wide array of merchandise including trophies, lapel pins, key chains, apparel and more, to commemorate their achievement.
Performance Reports
Brands that perform above the industry average can commission JD Power Performance Reports to highlight their performance with qualified audiences.
Brands that perform above the industry average can commission JD Power Performance Reports to highlight their performance with qualified audiences.
Automotive Financing Awards in Action
JD Power Awards provide the highest-performing companies within our benchmarking studies the chance to let consumers know that they put their customers first. As the trusted symbol of the Voice of the Customer, our awards help companies increase consumer consideration and ensure that the top-ranking brands stand out in the crowd.
JD Power Awards provide the highest-performing companies within our benchmarking studies the chance to let consumers know that they put their customers first. As the trusted symbol of the Voice of the Customer, our awards help companies increase consumer consideration and ensure that the top-ranking brands stand out in the crowd.
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For all other inquiries, you can contact us here.
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.