"Brand affinity is key to bank loyalty. When banks meet all four key ease-of-use metrics—like making it extremely easy to deposit a cheque or review transactions—customer satisfaction scores jump by over 250 points. That kind of reliability isn’t just operational—it’s a brand promise. Marketing that highlights these strengths builds trust and reinforces why customers choose to stay."
- Jennifer White, Senior Director of Banking and Payments Intelligence at JD Power
JD Power Canada Retail Banking Satisfaction Study
The study measures customer satisfaction with Canada’s large and midsize banks. The study measures customer satisfaction in seven factors (listed in alphabetical order): account offerings, banking how and when I want, digital channels, helping save time or money, level of trust, people, and resolving problems.
The study measures customer satisfaction with Canada’s large and midsize banks. The study measures customer satisfaction in seven factors (listed in alphabetical order): account offerings, banking how and when I want, digital channels, helping save time or money, level of trust, people, and resolving problems.
Discover the Top-Ranking Retail Banks for Customer Satisfaction
The results are in! Find out which Canadian retail banks ranked highest for customer satisfaction and explore key insights.
Licensing Opportunities
Award Information
Top-ranked brands in each award-eligible study will have the opportunity to enter into a licensing agreement through the JD Power Awards Program.
Top-ranked brands in each award-eligible study will have the opportunity to enter into a licensing agreement through the JD Power Awards Program.
Award Merchandise
Active licensees can purchase a wide array of merchandise including trophies, lapel pins, key chains, apparel and more, to commemorate their achievement.
Active licensees can purchase a wide array of merchandise including trophies, lapel pins, key chains, apparel and more, to commemorate their achievement.
Performance Reports
Brands that perform above the industry average can commission JD Power Performance Reports to highlight their performance with qualified audiences.
Brands that perform above the industry average can commission JD Power Performance Reports to highlight their performance with qualified audiences.
Canada Retail Banking Awards in Action
JD Power Awards provide the highest-performing companies within our benchmarking studies the chance to let consumers know that they put their customers first. As the trusted symbol of the Voice of the Customer, our awards help companies increase consumer consideration and ensure that the top-ranking brands stand out in the crowd.
JD Power Awards provide the highest-performing companies within our benchmarking studies the chance to let consumers know that they put their customers first. As the trusted symbol of the Voice of the Customer, our awards help companies increase consumer consideration and ensure that the top-ranking brands stand out in the crowd.
Let's Connect
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.