Vacuum Customer Satisfaction Study

Consumers shopping for a vacuum have a wide variety of models and features to choose from, and at various prices. Vacuum manufacturers that understand their customers’ attitudes, preferences, and experiences are better able to leverage competitive advantages, identify improvement opportunities, and increase overall customer satisfaction and brand loyalty.

The Solution

The J.D. Power Vacuum Customer Satisfaction StudySM measures key drivers of satisfaction among customers who recently purchased a vacuum. The overall customer experience is based on four key drivers of satisfaction: ease of use; features and settings; performance and reliability; and price. The study, which provides the vacuum industry with insights into the evolving needs and demands of customers, includes the following objectives:

  • Measures key drivers of satisfaction among customers who purchased a robot vacuum, upright vacuum, or stick vacuum
  • Captures details about the household
  • Examines pathway to purchase
  • Captures vacuum features
  • Examines problems experienced
  • Delivers insight into what drives customer loyalty