Deliver Best In Class Digital Experiences
Travel apps and websites draw millions of visitors daily and continue to be important to success in the travel industry. Digital experience is a key driver of satisfaction with the overall travel experience. Travelers use apps and websites for planning, booking, managing day-of-travel and account management. They have high expectations based on experiences both within and outside of the travel industry. Travel brands with the best digital experience are well positioned to grow/take market share from competitors.
Digital Travel Solutions
U.S. Travel App Satisfaction Study
Mobile apps continue to grow in use and importance in the travel industry. The J.D. Power U.S. Travel App Satisfaction StudySM measures user satisfaction with travel apps across four segments of the travel industry: Airline, Hotel, Rental Car and Online Travel Agency. A subscription to this study will empower your organization to pinpoint the key dimensions of satisfaction among users of travel apps and benchmark your mobile app rank compared to competitors and peers. Understand the barriers to app adoption and greater app usage. Subscribe now
U.S. Travel Website Satisfaction Study
Travel websites draw millions of visitors daily and continue to be important to success in the travel industry. Even with the rise of apps, a significant amount of mobile traffic continues to flow to websites. The J.D. Power U.S. Travel Website Satisfaction Study benchmarks user satisfaction with travel websites across four segments of the travel industry: Airline, Hotel, Rental Car and Online Travel Agency. This study enables your organization to identify strategies for improving your website vis a vis your competitors and better understand the relationship between experience and continued usage. Subscribe now
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