The Impact of an Excellent Full-Service Investor Experience
Reputation
Investors want to do business with firms that have a reputation for delivering high levels of customer satisfaction. “Firm Reputation” is a top reason why full-service investors select a provider.*
Switching
The most frequent reason full-service investors switch firms is for better products and services. High-satisfaction firms have the messaging power to retain clients and conquest defecting investors.*
Assets Invested
Full-service investors who strongly agree that their primary firm “puts the interests of customers first” invest more of their assets with their firm - 80% on average.**
*JD Power 2022 U.S. Full-Service Investor Satisfaction Study
**JD Power 2022 U.S. Full-Service Investor Satisfaction Study: vs lesser degrees of agreement
The JD Power U.S. Full-Service Investor Satisfaction Study
The study explores the drivers of satisfaction among investors who primarily work with a financial advisor according to seven dimensions (in order of importance): trust; people; products and services; value for fees; ability to manage wealth how and when I want; problem resolution; and digital channels.
JD Power will issue a national press release highlighting key findings and top-to-bottom rankings from the study. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite.
JD Power Awards provide the highest-performing companies within our benchmarking studies the chance to let consumers know that they put their customers first. As the trusted symbol of the Voice of the Customer, our awards help companies increase consumer consideration and ensure that the top-ranking brands stand out in the crowd.
JD Power Performance Reports - Additional Brand Licensing Opportunities
JD Power Performance Reports are customized, client-commissioned reports that highlight above-average performance by companies in JD Power syndicated studies. Each report is written and designed by JD Power, and features research findings and charts from the study, with a focus on the sponsoring client’s ranking and performance.
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