Electric Vehicle Consideration Study
Read the 2023 EVC Study press release >
The Solution
The JD Power U.S. Electric Vehicle Consideration (EVC) StudySM is an industry benchmark for gauging EV shopper consideration and is arguably the most comprehensive upper-funnel EV study on the market.
Study content includes EV consideration by:
- Geography
- Demographics
- Vehicle Experience
- Lifestyle
- Psychographics
Analysis of reasons for EV rejection include:
- Cross-Shopping
- “Why Buy” Findings
In 2022, we increased the frequency of EVC data collection and reporting to a MONTHLY PULSE, providing study subscribers with up-to-date access to industry, brand and model performance metrics, trends and key narratives. | Learn more about EVC Monthly Pulse >
The Benefits
Study insights provide answers to the following key stakeholder questions, among others:
- Which BEV models do people know about – or not?
- Which BEV models are people considering – or not? Why?
- Which are they cross-shopping the most?
- What specifically is preventing people from considering BEVs?
- What actions can be taken to address reasons for avoiding BEVs?
- How can BEVs best be marketed to unique customer segments?
2024 Key Dates
- Fielding:
- Monthly Pulse: January-December 2024
- Annual Study: January-April 2024
- Publish: May 15, 2024
- Press Release: May 16, 2024
Press Release & Award Information
JD Power will issue a national press release that will highlight key findings and trends from the study.
(Information Updated 3.08.24)
