Hospitality Solutions
Senior Living Satisfaction Study
Senior Living Satisfaction Study
Actionable Insights about Key Drivers of Satisfaction
Study Details
The JD Power U.S. Senior Living Satisfaction StudySM examines industry-level performance metrics across seven factors of the resident experience and highlights the best practices that are critical to satisfying customers. In 2020, we updated the study to separately measure the Independent Living and Assisted Living/Memory Care segments. This allows branded operators in each segment to benchmark performance against segment-specific competitors.
A study subscription provides your community with actionable insights about key drivers of satisfaction, staff, services and activities, cost, rooms, food and more. The information in the study empowers you to identify the elements that drive competitive differences in customer satisfaction in the senior living industry.
The JD Power U.S. Senior Living Satisfaction StudySM examines industry-level performance metrics across seven factors of the resident experience and highlights the best practices that are critical to satisfying customers. In 2020, we updated the study to separately measure the Independent Living and Assisted Living/Memory Care segments. This allows branded operators in each segment to benchmark performance against segment-specific competitors.
A study subscription provides your community with actionable insights about key drivers of satisfaction, staff, services and activities, cost, rooms, food and more. The information in the study empowers you to identify the elements that drive competitive differences in customer satisfaction in the senior living industry.
Deliverables:
- Customized executive presentation and strategy session that gives you data-driven, actionable recommendations for achieving your strategic business goals
- Executive briefing document highlighting key trends and insights across the industry
- Scorecard benchmarking your company’s performance compared with the industry across key drivers of satisfaction, loyalty and advocacy metrics
- Competitive survey data and industry reports including information on customer segments
- Data and analytical tools for performance insights and competitive comparisons with your peers
- Access to JD Power’s proprietary interactive reporting interface
- The complete study data file with consumer survey responses
- Customized executive presentation and strategy session that gives you data-driven, actionable recommendations for achieving your strategic business goals
- Executive briefing document highlighting key trends and insights across the industry
- Scorecard benchmarking your company’s performance compared with the industry across key drivers of satisfaction, loyalty and advocacy metrics
- Competitive survey data and industry reports including information on customer segments
- Data and analytical tools for performance insights and competitive comparisons with your peers
- Access to JD Power’s proprietary interactive reporting interface
- The complete study data file with consumer survey responses
Key Dates*
- 2026 Study Fielding Begins: June 2026
- 2026 Final Results and Press Release: November 18, 2026
*Subject to change; updated 03/18/2026
- 2026 Study Fielding Begins: June 2026
- 2026 Final Results and Press Release: November 18, 2026
*Subject to change; updated 03/18/2026
Brands Targeted to be Profiled
(Final profiled list will be available upon study publication; subject to change)
Independent Living
- Holiday by Atria
- Life Care Services
- Brookdale Senior Living
- Five Star Senior Living
- Discovery Senior Living
Assisted Living/Memory Care
- Brookdale Senior Living
- Sunrise Senior Living
- Discovery Senior Living
- Atria Senior Living
- Five Star Senior Living
- Life Care Services
- Frontier Senior Living
(Final profiled list will be available upon study publication; subject to change)
Independent Living
- Holiday by Atria
- Life Care Services
- Brookdale Senior Living
- Five Star Senior Living
- Discovery Senior Living
Assisted Living/Memory Care
- Brookdale Senior Living
- Sunrise Senior Living
- Discovery Senior Living
- Atria Senior Living
- Five Star Senior Living
- Life Care Services
- Frontier Senior Living
(Updated 05/04/2026)
Let's Connect!
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.