Study Details
New-vehicle owners today expect more than the absence of tire problems. They also have high expectations for tire appearance and performance, such as tire wear and ride. But to exceed owner expectations, what other considerations should tire manufacturers and original equipment manufacturers (OEMs) also incorporate into their products?
The JD Power U.S. Original Equipment Tire Customer Satisfaction StudySM provides insight into new-vehicle owners’ satisfaction with their original equipment tires after 1 and 2 years in service. The study examines overall customer satisfaction with tires, as well as tire problems experienced, relative importance of tire attributes, tire replacement behavior, and recommendation and repurchase intentions of vehicle owners.
New-vehicle owners today expect more than the absence of tire problems. They also have high expectations for tire appearance and performance, such as tire wear and ride. But to exceed owner expectations, what other considerations should tire manufacturers and original equipment manufacturers (OEMs) also incorporate into their products?
The JD Power U.S. Original Equipment Tire Customer Satisfaction StudySM provides insight into new-vehicle owners’ satisfaction with their original equipment tires after 1 and 2 years in service. The study examines overall customer satisfaction with tires, as well as tire problems experienced, relative importance of tire attributes, tire replacement behavior, and recommendation and repurchase intentions of vehicle owners.
The Benefits
Study subscribers will be equipped to evaluate:
- Product strengths/weaknesses for each brand, both in terms of owner satisfaction and quality
- Performance variations by OEM and tire brand
- Tire pressure monitoring system (TPMS) incidence rates and behaviors
- Owners’ impressions of tire brands
- Impact of owners’ experiences with original equipment tires on repurchase intention
Study subscribers will be equipped to evaluate:
- Product strengths/weaknesses for each brand, both in terms of owner satisfaction and quality
- Performance variations by OEM and tire brand
- Tire pressure monitoring system (TPMS) incidence rates and behaviors
- Owners’ impressions of tire brands
- Impact of owners’ experiences with original equipment tires on repurchase intention
The Scope
The study allows tire manufacturers and OEMs to perform analysis at several critical levels:
- Industry
- Vehicle segment
- Vehicle model
- Automaker
- Tire brand
The study allows tire manufacturers and OEMs to perform analysis at several critical levels:
- Industry
- Vehicle segment
- Vehicle model
- Automaker
- Tire brand
2026 Key Dates
Fielding
July — December 2025
July — December 2025
Publish
March 18, 2026
March 18, 2026
Press Release
March 19, 2026
March 19, 2026
Press Release & Award Information
JD Power will issue a national press release highlighting key findings and top-to-bottom rankings from the study. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite. Entering into a licensing agreement provides top-ranked brands with the valuable opportunity to market their award-winning performance. As the trusted symbol of excellence, JD Power Awards enhance brand perceptions, drive consumer preference, and differentiate awarded brands in competitive marketplaces.
Read the latest Press Release >
Learn More about OE Tire Awards >
Learn More about all JD Power Awards >
Find Out about JD Power Performance Reports >
JD Power will issue a national press release highlighting key findings and top-to-bottom rankings from the study. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite. Entering into a licensing agreement provides top-ranked brands with the valuable opportunity to market their award-winning performance. As the trusted symbol of excellence, JD Power Awards enhance brand perceptions, drive consumer preference, and differentiate awarded brands in competitive marketplaces.
Read the latest Press Release >
Learn More about OE Tire Awards >
Learn More about all JD Power Awards >
Find Out about JD Power Performance Reports >
2026 Profiled Brands
BFGoodrich
Bridgestone
Continental
Cooper
Dunlop
Falken
Firestone
General
Giti
Goodyear
Hankook
Kumho
Michelin
Nexen
Nitto
Pirelli
Toyo
Vogue
Yokohama
BFGoodrich
Bridgestone
Continental
Cooper
Dunlop
Falken
Firestone
General
Giti
Goodyear
Hankook
Kumho
Michelin
Nexen
Nitto
Pirelli
Toyo
Vogue
Yokohama
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If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.