Despite a considerable effort and significant investment in developing mobile apps for vehicles, many apps are falling short of automakers’ hype. With today’s drivers increasingly reliant on their apps to enable vehicle features and functionalities, the negative consequences of not delivering what’s expected are profound.
The JD PowerU.S. OEM ICE App Report evaluates the user experience and best practices with automakers’ smartphone applications, providing a comprehensive, standardized assessment of vehicle mobile apps from roughly 30 makes.
The Benefits
The OEM ICE App Report measures product performance and user experience, providing the information automakers need to:
Compare strengths and weaknesses for OEM apps including feature offerings, customer journey, functions, usability and software
Measure user experience through quantitative data and objective criteria based on best practices, as well as a rankable Index Model
Identify areas of the app that are less competitive and/or difficult to use
Understand the details of misalignments in the app with customer requirements, supported with additional insights from a follow-up survey with some of the JD Power Initial Quality Study (IQS) participants
Detect opportunities for improvement from a customer experience perspective
The Scope
The report assesses apps from roughly 30 automotive brands.
Additional ICE App Report Deliverables
Our team of JD Power experts is here to help your brand’s app excel, through the following additional service and deliverable options to consider:
Review recent app updates and their potential impact on your brand’s rankings
Identify areas for potential enhancement
Address performance challenges
Understand the steps for quick, measurable progress
Additional deliverables and consulting to suit your unique needs may be available upon special request. Contact us >
2026 Key Dates
Publish
December 2026
Press Release
December 2026
Press Release & Award Information
JD Power will issue a national press release highlighting key findings and top-to-bottom rankings from the study. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite. Entering into a licensing agreement provides top-ranked brands with the valuable opportunity to market their award-winning performance. As the trusted symbol of excellence, JD Power Awards enhance brand perceptions, drive consumer preference, and differentiate awarded brands in competitive marketplaces.
Acura Alfa Romeo Audi BMW Buick Cadillac Chevrolet Chrysler Dodge Ford Genesis GMC Honda Hyundai Infiniti Jaguar Jeep Kia Land Rover Lexus Lincoln Mazda Mercedes-Benz MINI Mitsubishi Nissan Porsche Ram Subaru Toyota Volkswagen Volvo
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