TECHNOLOGY, MEDIA & TELECOM
Wireless Carrier Satisfaction Study
Wireless Carrier Satisfaction Study
Understand, measure, and optimize the entire wireless customer experience.
The JD Power Wireless Carrier Satisfaction Study examines how delivering strong customer experiences drives greater loyalty, reduces churn, and enables more profitable growth.
Highly satisfied customers are often less price-sensitive, more likely to purchase additional lines and services, and more eager to recommend their provider – driving down acquisition costs and strengthening overall profitability.
In a commoditized market, customers desire trust, transparency, and seamless service. Embracing those distinctions helps build and maintain long-term loyalty amid relentless price and promotional pressure.
Reliable customer data for a rapidly-changing marketplace
Purchasing a study subscription enables you to:
- Understand attitudes, experiences, and behavioral characteristics of wireless service subscribers
- Benchmark your performance against competitors to identify relative strengths and weaknesses
- Align marketing campaigns, strategic planning, and improvement initiatives with evolving customer expectations
Purchasing a study subscription enables you to:
- Understand attitudes, experiences, and behavioral characteristics of wireless service subscribers
- Benchmark your performance against competitors to identify relative strengths and weaknesses
- Align marketing campaigns, strategic planning, and improvement initiatives with evolving customer expectations
Key Dates
2026 Wireless Carrier Satisfaction Study, VoL. 1 MILESTONES
- Fielding: June 2025
- Wave 1 Publish: September 11, 2025
- Wave 2 Publish (Final): December 17, 2025
- Press Release: January 29, 2026
2026 WIRELESS CARRIER SATISFACTION STUDY, VOL. 2 MILESTONES
- Fielding: December 2025
- Wave 1 Publish: March 19, 2026
- Wave 2 Publish (Final): June 18, 2026
- Press Release: July 30, 2026
2027 WIRELESS CARRIER SATISFACTION STUDY, VOL. 1 MILESTONES
- Fielding: June 2026
- Wave 1 Publish: September 17, 2026
- Wave 2 Publish (Final): December 17, 2026
- Press Release: January 28, 2027
2026 Wireless Carrier Satisfaction Study, VoL. 1 MILESTONES
- Fielding: June 2025
- Wave 1 Publish: September 11, 2025
- Wave 2 Publish (Final): December 17, 2025
- Press Release: January 29, 2026
2026 WIRELESS CARRIER SATISFACTION STUDY, VOL. 2 MILESTONES
- Fielding: December 2025
- Wave 1 Publish: March 19, 2026
- Wave 2 Publish (Final): June 18, 2026
- Press Release: July 30, 2026
2027 WIRELESS CARRIER SATISFACTION STUDY, VOL. 1 MILESTONES
- Fielding: June 2026
- Wave 1 Publish: September 17, 2026
- Wave 2 Publish (Final): December 17, 2026
- Press Release: January 28, 2027
Press Release & Award Information
JD Power issues national press releases highlighting key findings and top-to-bottom rankings from award-eligible studies. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite. Learn More
See how our Awards make an impact: Wireless Carrier Satisfaction Study
Brands that rank above the industry average for their segment and subscribe to the study earn the opportunity to commission a JD Power Performance Report, a customized, client-commissioned report that highlights this above-average performance. Learn More
JD Power issues national press releases highlighting key findings and top-to-bottom rankings from award-eligible studies. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite. Learn More
See how our Awards make an impact: Wireless Carrier Satisfaction Study
Brands that rank above the industry average for their segment and subscribe to the study earn the opportunity to commission a JD Power Performance Report, a customized, client-commissioned report that highlights this above-average performance. Learn More
Profiled Brands
2027 Brands Targeted to be Profiled (final profiled list will be available upon study publication)
2027 Brands Targeted to be Profiled (final profiled list will be available upon study publication)
Mobile Network Operators - Postpaid
- AT&T
- T-Mobile
- Verizon Wireless
Mobile Network Operators - Prepaid
- AT&T
- T-Mobile
- Verizon Wireless
Mobile Virtual Network Operators - Postpaid
- Boost Mobile
- Consumer Cellular
- Google Fi
- Spectrum
- Xfinity
Mobile Virtual Network Operators - Prepaid
- Boost Mobile
- Cricket Wireless
- Metro by T-Mobile
- Mint Mobile
- Straight Talk
- Total Wireless
- Tracfone
- Visible by Verizon
Competitive insights at your fingertips.
Study subscribers can leverage comprehensive results and customizable reports to inform strategies, set ambitious goals, and optimize products and services.
Outmaneuver the competition by using PowerSource - our interactive data platform - to uncover actionable insights, identify performance gaps, and capitalize on strengths.
Study subscribers can leverage comprehensive results and customizable reports to inform strategies, set ambitious goals, and optimize products and services.
Outmaneuver the competition by using PowerSource - our interactive data platform - to uncover actionable insights, identify performance gaps, and capitalize on strengths.
Let's Connect!
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.