Article/Insight

Patrick Min of J.D. Power Discusses how OEMs can Strategically Optimize Vehicle Content Decisions

As the economy works through the process of returning to a semblance of normalcy, strategic planners in the automotive industry will be expected to better target vehicle content, according to Patrick Min, Senior Director of Global Automotive Consulting at J.D. Power.

“In an effort to maintain sales volumes, the industry has traditionally created hundreds of potential combinations of features and functions to connect with potential buyers. There can be 1,500 configurations associated with any given make and model on the lots of dealerships across the country,” says Min.

Learn about the shifting trends in consumer buying behavior and how OEMs can optimize vehicle content decisions to meet those demands.

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