Small Business Credit Card Study

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In its inaugural year, the J.D. Power Small Business Credit Card Satisfaction StudySM explores small business owners’ satisfaction with leading credit card issuers in the United States. A study subscription gives you access to actionable insights about critical success factors, which drive cardholder satisfaction and reuse. The information in the study will provide you with a clear understanding of your company’s performance relative to industry competitors and opportunities for differentiation.

STUDY DELIVERABLES INCLUDE:

  • Customized executive presentation and strategy session that gives you data-driven, actionable recommendations for achieving your strategic business goals
  • Executive briefing document highlighting key trends and insights across the industry
  • Scorecard benchmarking your company’s performance compared with the industry across key drivers of satisfaction, loyalty and advocacy metrics
  • Competitive survey data and industry reports including information on customer segments
  • Data and analytical tools for performance insights and competitive comparisons with your peers
  • Access to VoX Platform—J.D. Power’s proprietary interactive reporting interface
  • The complete study data file with consumer survey responses

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