The JD Power U.S. Automotive Financing Satisfaction Study (formerly the Consumer Financing Satisfaction Study) is the most comprehensive independent study of borrowers who financed a new or used vehicle through a loan or lease. This study was created to better understand customer intentions, priorities, influences, and preferences throughout the entire automotive financing process.
Benefits
Why subscribe?
The Automotive Financing Satisfaction Study evolves alongside the dynamic marketplace. We benchmark the factors that matter most to customers and factors that drive greater satisfaction while helping guide lenders to reduce their costs to serve.
Why subscribe?
The Automotive Financing Satisfaction Study evolves alongside the dynamic marketplace. We benchmark the factors that matter most to customers and factors that drive greater satisfaction while helping guide lenders to reduce their costs to serve.
Experiences Explored
Customers surveyed in this analysis answer questions about:
- Account Management and Communication (Website and Mobile)
- Billing and Payment including digital
- Customer Service Experience (Website, Mobile, IVR, and agent)
- New Customer Orientation
- Origination (Digital and Dealer)
- Shopping Process (Research, Pre-approval, and Pre-transaction behaviors)
- Loyalty, Advocacy, NPS, and Retention
- Financial Health Assessment
- Brand Image
Customers surveyed in this analysis answer questions about:
- Account Management and Communication (Website and Mobile)
- Billing and Payment including digital
- Customer Service Experience (Website, Mobile, IVR, and agent)
- New Customer Orientation
- Origination (Digital and Dealer)
- Shopping Process (Research, Pre-approval, and Pre-transaction behaviors)
- Loyalty, Advocacy, NPS, and Retention
- Financial Health Assessment
- Brand Image
Key Dates
2026 U.S. Automotive Financing Satisfaction Study Milestones
Field Start: September 2025
Wave 1-2 Publish: July 9, 2026
Wave 3 Publish: November 5, 2026
Press Release: November 12, 2026
2026 U.S. Automotive Financing Satisfaction Study Milestones
Field Start: September 2025
Wave 1-2 Publish: July 9, 2026
Wave 3 Publish: November 5, 2026
Press Release: November 12, 2026
Press Release & Award Information
JD Power will issue a national press release featuring key findings, trends, and brand rankings from the study. Only brands that meet JD Power’s research criteria will be ranked. Brands that rank highest in their segment and meet award criteria may promote their award through the JD Power licensing program—available exclusively to study subscribers.
Read the latest press release
U.S. Automotive Financing Satisfaction Study Press Release
See how our Awards make an impact
U.S. Automotive Financing Satisfaction Study Award Information
JD Power will issue a national press release featuring key findings, trends, and brand rankings from the study. Only brands that meet JD Power’s research criteria will be ranked. Brands that rank highest in their segment and meet award criteria may promote their award through the JD Power licensing program—available exclusively to study subscribers.
Read the latest press release
U.S. Automotive Financing Satisfaction Study Press Release
See how our Awards make an impact
U.S. Automotive Financing Satisfaction Study Award Information
Make decisions with confidence.
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
Profiled Brands
Profiled brands for the 2026 study have not been released. Add your name to the distribution to receive the brand list when it is available. SIGN ME UP >
2025 U.S. Premium Brands Profiled Brands
- Acura Financial Services
- Ally Financial
- Audi Financial Services
- Bank of America
- BMW Financial Services
- Capital One Auto Finance
- Chase Automotive Finance
- Genesis Finance
- GM Financial
- Infiniti Financial Services
- Lexus Financial Services
- Lincoln Automotive Financial Services
- Mercedes-Benz Financial Services
- PNC Bank
- Porsche Financial Services
- Santander Auto Finance
- TD Auto Finance
- Truist
- U.S. Bank
- Volvo Car Financial Services
- Wells Fargo Auto
2025 U.S. Mass Market Profiled Brands
- Ally Financial
- Bank of America
- Capital One Auto Finance
- Chase Automotive Finance
- Chrysler Capital
- Fifth Third Bank
- Ford Credit
- GM Financial
- Honda Financial Services
- Huntington National Bank
- Hyundai Motor Finance
- Kia Finance America
- Mazda Financial Services
- Navy Federal Credit Union*
- NMAC
- PNC Bank
- Santander Auto Finance
- Southeast Toyota Finance
- TD Auto Finance
- Toyota Financial Services
- Truist
- USAA*
- Volkswagen Financial Services
- Wells Fargo Auto
*Profiled but not ranked
Profiled brands for the 2026 study have not been released. Add your name to the distribution to receive the brand list when it is available. SIGN ME UP >
2025 U.S. Premium Brands Profiled Brands
- Acura Financial Services
- Ally Financial
- Audi Financial Services
- Bank of America
- BMW Financial Services
- Capital One Auto Finance
- Chase Automotive Finance
- Genesis Finance
- GM Financial
- Infiniti Financial Services
- Lexus Financial Services
- Lincoln Automotive Financial Services
- Mercedes-Benz Financial Services
- PNC Bank
- Porsche Financial Services
- Santander Auto Finance
- TD Auto Finance
- Truist
- U.S. Bank
- Volvo Car Financial Services
- Wells Fargo Auto
2025 U.S. Mass Market Profiled Brands
- Ally Financial
- Bank of America
- Capital One Auto Finance
- Chase Automotive Finance
- Chrysler Capital
- Fifth Third Bank
- Ford Credit
- GM Financial
- Honda Financial Services
- Huntington National Bank
- Hyundai Motor Finance
- Kia Finance America
- Mazda Financial Services
- Navy Federal Credit Union*
- NMAC
- PNC Bank
- Santander Auto Finance
- Southeast Toyota Finance
- TD Auto Finance
- Toyota Financial Services
- Truist
- USAA*
- Volkswagen Financial Services
- Wells Fargo Auto
*Profiled but not ranked
Contact Us Today
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.