Business Wireless Study

The JD Power U.S. Business Wireless Satisfaction Study measures overall satisfaction of business customers with their current wireless service provider. The study measures overall satisfaction among three key segments: small business (1-19 employees), medium business (20-499 employees), and large enterprise (500 or more employees). Satisfaction is measured across six factors: Performance and Reliability; Customer Service; Sales Representatives and Account Executives; Billing; Cost of Service; Offerings and Promotions. 

The study allows providers to:

• Determine the critical factors that impact customer satisfaction across business segments within the U.S. wireless market
• Determine the relative performance of the carriers included in the study within each business segment based on each factor
• Identify areas of strengths and weakness to help inform and develop actionable marketing programs

JD Power issues national press releases highlighting key findings and top-to-bottom rankings from award-eligible studies. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite. Learn more about JD Power Awards >

Brands that rank above the industry average for their segment and subscribe to the study earn the opportunity to commission a JD Power Performance Report. JD Power Performance Reports are customized, client-commissioned reports that highlight above-average performance by companies in JD Power syndicated studies. Each report is written and designed by JD Power, and features research findings and charts from the study, with a focus on sponsoring client's ranking and performance. Learn more about Performance Reports > 

Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.