"In today's market, customer experience has emerged as the ultimate brand differentiator, surpassing price and product quality in many cases. Consumers now prioritize effortless and responsive service above all else."
- Carl Lepper, Senior Director of Technology, Media and Telecom Intelligence at JD Power
JD Power U.S. Wireless Carrier Satisfaction Study
The study measures customer satisfaction with a wireless carrier, looking specifically at dimensions that reflect the overall experience including:
- Product and service offerings meeting my needs
- Resolving problems or complaints
- Ease of doing business
- Digital Tools
- People--representatives, support staff, call center
- Value for price paid
- Level of trust with provider
- Consistently delivering high-quality service
The study measures customer satisfaction with a wireless carrier, looking specifically at dimensions that reflect the overall experience including:
- Product and service offerings meeting my needs
- Resolving problems or complaints
- Ease of doing business
- Digital Tools
- People--representatives, support staff, call center
- Value for price paid
- Level of trust with provider
- Consistently delivering high-quality service
Discover the Top-Ranking Carrier for Customer Satisfaction
The results are in! See the highest-ranked wireless carriers and explore key insights from the JD Power 2026 U.S. Wireless Carrier Satisfaction Study Volume 1 Study
The results are in! See the highest-ranked wireless carriers and explore key insights from the JD Power 2026 U.S. Wireless Carrier Satisfaction Study Volume 1 Study
Licensing Opportunities
Award Information
Top-ranked brands in each award-eligible study will have the opportunity to enter into a licensing agreement through the JD Power Awards Program.
Top-ranked brands in each award-eligible study will have the opportunity to enter into a licensing agreement through the JD Power Awards Program.
Award Merchandise
Active licensees can purchase a wide array of merchandise including trophies, lapel pins, key chains, apparel and more, to commemorate their achievement.
Active licensees can purchase a wide array of merchandise including trophies, lapel pins, key chains, apparel and more, to commemorate their achievement.
Performance Reports
Brands that perform above the industry average can commission JD Power Performance Reports to highlight their performance with qualified audiences.
Brands that perform above the industry average can commission JD Power Performance Reports to highlight their performance with qualified audiences.
Wireless Awards in Action
JD Power Awards provide the highest-performing companies within our benchmarking studies the chance to let consumers know that they put their customers first. As the trusted symbol of the Voice of the Customer, our awards help companies increase consumer consideration and ensure that the top-ranking brands stand out in the crowd.
JD Power Awards provide the highest-performing companies within our benchmarking studies the chance to let consumers know that they put their customers first. As the trusted symbol of the Voice of the Customer, our awards help companies increase consumer consideration and ensure that the top-ranking brands stand out in the crowd.
Let's Connect
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.