38% of wireless customers who joined a new plan in the last year say network quality was their top reason when selecting a carrier.*
Retention
65% of "Promoter^" customers say they "definitely will not" switch wireless carriers.*
Attracting New Customers
As wireless users get younger, network speed and reliability must remain at the forefront for providers to retain and attract customers.*
*2024 V2 U.S. Wireless Network Quality Study
^ Net Promoter System®, Net Promoter Score®, NPS®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.
The JD Power U.S. Wireless Network Quality Study
The study measures satisfaction based on recent customer usage activities in three areas that impact network performance: calling, messaging, and data connections.
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