“Prioritizing and demonstrating a commitment to customer satisfaction is no longer optional; it is a strategic imperative and the key to loyalty and long-term customer value. The leading reason borrowers switch mortgage lenders, when it's within the servicer's control, is the pursuit of better service. In today’s competitive landscape, where recapture rates are top of mind, delivering exceptional customer experiences ensures that 3 out of 4 borrowers not only plan to return for their next loan but also become proactive advocates for the brand.”
- Bruce Gehrke, Senior Director, Leading Intelligence at JD Power
JD Power U.S. Mortgage Servicer Satisfaction Study
The JD Power U.S. Mortgage Servicer Satisfaction Study measures customer satisfaction with the mortgage servicing experience in six factors (in order of importance): level of trust; makes it easy to do business with; keeps me informed and educated; people; resolving problems or questions; and digital channels.
The JD Power U.S. Mortgage Servicer Satisfaction Study measures customer satisfaction with the mortgage servicing experience in six factors (in order of importance): level of trust; makes it easy to do business with; keeps me informed and educated; people; resolving problems or questions; and digital channels.
Announcing the Top-Ranked Mortgage Servicer
The results are in! Explore key insights from the JD Power 2025 U.S. Mortgage Servicer Satisfaction Study.
Licensing Opportunities
Award Information
Top-ranked brands in each award-eligible study will have the opportunity to enter into a licensing agreement through the JD Power Awards Program.
Top-ranked brands in each award-eligible study will have the opportunity to enter into a licensing agreement through the JD Power Awards Program.
Award Merchandise
Active licensees can purchase a wide array of merchandise including trophies, lapel pins, key chains, apparel and more, to commemorate their achievement.
Active licensees can purchase a wide array of merchandise including trophies, lapel pins, key chains, apparel and more, to commemorate their achievement.
Performance Reports
Brands that perform above the industry average can commission JD Power Performance Reports to highlight their performance with qualified audiences.
Brands that perform above the industry average can commission JD Power Performance Reports to highlight their performance with qualified audiences.
Mortgage Awards in Action
JD Power Awards provide the highest-performing companies within our benchmarking studies the chance to let consumers know that they put their customers first. As the trusted symbol of the Voice of the Customer, our awards help companies increase consumer consideration and ensure that the top-ranking brands stand out in the crowd.
JD Power Awards provide the highest-performing companies within our benchmarking studies the chance to let consumers know that they put their customers first. As the trusted symbol of the Voice of the Customer, our awards help companies increase consumer consideration and ensure that the top-ranking brands stand out in the crowd.
Let's Connect
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If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.