"Delivering a differentiated customer experience in the U.S. annuity market is crucial for driving advisor and agent loyalty, increasing placement rates, and reducing policy abandonment, all of which directly impact growth and profitability. A seamless, transparent experience also empowers distribution partners to more confidently recommend annuity solutions, strengthening relationships and expanding market reach."
- Craig Martin, Executive Managing Director, Insurance Intelligence at JD Power
JD Power U.S. Individual Annuity Study
The study is a syndicated benchmarking study profiling the experiences of customers from the largest annuity providers in the United States. This research details the importance and impact of the overall customer experience on satisfaction.
The study is a syndicated benchmarking study profiling the experiences of customers from the largest annuity providers in the United States. This research details the importance and impact of the overall customer experience on satisfaction.
Announcing the Top-Ranked Annunity Provider
Find out which annuity provider ranked highest for customer satisfaction and explore key insights from the JD Power 2025 U.S. Individual Annuity Study.
Licensing Opportunities
Award Information
Top-ranked brands in each award-eligible study will have the opportunity to enter into a licensing agreement through the JD Power Awards Program.
Top-ranked brands in each award-eligible study will have the opportunity to enter into a licensing agreement through the JD Power Awards Program.
Award Merchandise
Active licensees can purchase a wide array of merchandise including trophies, lapel pins, key chains, apparel and more, to commemorate their achievement.
Active licensees can purchase a wide array of merchandise including trophies, lapel pins, key chains, apparel and more, to commemorate their achievement.
Performance Reports
Brands that perform above the industry average can commission JD Power Performance Reports to highlight their performance with qualified audiences.
Brands that perform above the industry average can commission JD Power Performance Reports to highlight their performance with qualified audiences.
Annuity Awards in Action
JD Power Awards provide the highest-performing companies within our benchmarking studies the chance to let consumers know that they put their customers first. As the trusted symbol of the Voice of the Customer, our awards help companies increase consumer consideration and ensure that the top-ranking brands stand out in the crowd.
JD Power Awards provide the highest-performing companies within our benchmarking studies the chance to let consumers know that they put their customers first. As the trusted symbol of the Voice of the Customer, our awards help companies increase consumer consideration and ensure that the top-ranking brands stand out in the crowd.
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If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.