The Top-Ranked Annunity Provider

U.S. Individual Annuity Study  Award Information

Press Release Date: October 28, 2025

J.D. Power Awards

"Delivering a differentiated customer experience in the U.S. annuity market is crucial for driving advisor and agent loyalty, increasing placement rates, and reducing policy abandonment, all of which directly impact growth and profitability. A seamless, transparent experience also empowers distribution partners to more confidently recommend annuity solutions, strengthening relationships and expanding market reach."

- Craig Martin, Executive Managing Director, Insurance Intelligence at JD Power

Two people checking out insights from the J.D. Power U.S. Individual Annuity Study  

JD Power U.S. Individual Annuity Study  

The study is a syndicated benchmarking study profiling the experiences of customers from the largest annuity providers in the United States. This research details the importance and impact of the overall customer experience on satisfaction.  

Announcing the Top-Ranked Annunity Provider

Find out which annuity provider ranked highest for customer satisfaction and explore key insights from the JD Power 2025 U.S. Individual Annuity Study.

Licensing Opportunities

Award Information

Award Information

Top-ranked brands in each award-eligible study will have the opportunity to enter into a licensing agreement through the JD Power Awards Program.

CONTACT BRAND LICENSING TEAM >

Award Merchandise

Award Merchandise

Active licensees can purchase a wide array of merchandise including trophies, lapel pins, key chains, apparel and more, to commemorate their achievement.

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Performance Reports

Performance Reports

Brands that perform above the industry average can commission JD Power Performance Reports to highlight their performance with qualified audiences.

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Annuity Awards in Action

JD Power Awards provide the highest-performing companies within our benchmarking studies the chance to let consumers know that they put their customers first. As the trusted symbol of the Voice of the Customer, our awards help companies increase consumer consideration and ensure that the top-ranking brands stand out in the crowd.
  • Annuity Award Example_American Equity
  • Annuity Award Example_Nationwide
  • Annuity Award Example_New York Life
Annuity Award Example_American Equity
Annuity Award Example_Nationwide
Annuity Award Example_New York Life

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