The key to building lasting partnerships with dealers lies in understanding their business philosophy. Knowing if they are transactional, focus on rate and compensation, or operate as a hybrid, empowers you to provide value beyond your competitors.*
Building Loyalty
Relationship-based dealers are significantly more satisfied and have greater loyalty. Compared to dealers that have a transactional-based business philosophy.*
Cultivate relationships
Specific actions including customized communications based on dealer philosophy develop and maintain relationships driving satisfaction higher and capturing greater intent to send more business.*
*JD Power 2024 U.S. Dealer Financing Satisfaction Study
JD Power U.S. Dealer Financing Satisfaction Study
The JD Power U.S. Dealer Financing Satisfaction Study is the most in-depth, independent survey of franchised dealers, capturing their evaluations of captive and non-captive financing providers. The study measures auto dealer satisfaction in five segments of lenders: captive luxury–prime; captive mass market–prime; non-captive national–prime; non-captive regional–prime; and non-captive sub-prime.
The results are in! Find out which captive and non-captive financing providers rank highest and explore key insights from the JD Power 2025 U.S. Dealer Financing Satisfaction Study.
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