The Top-Ranked Rental Car Company
North America Rental Car Satisfaction Study Award Information
Press Release Date: October 8, 2025
"When a brand makes its commitment to customer satisfaction clear, it reinforces perceptions of being customer-focused. That directly translates into higher trust and stronger satisfaction; two of the most critical drivers of long-term loyalty in the rental car industry."
- Azari Jones, North America Rental Car Study Practice Lead
JD Power North America Rental Car Satisfaction Study
The JD Power North America Rental Car Satisfaction Study measures customer satisfaction from business and leisure travelers with the entire airport rental car experience, from reservation to vehicle return.
The JD Power North America Rental Car Satisfaction Study measures customer satisfaction from business and leisure travelers with the entire airport rental car experience, from reservation to vehicle return.
Announcing the Top-Ranked Rental Car Company for Customer Satisfaction
The results are in! Find out which rental car company ranked highest for customer satisfaction.
Licensing Opportunities
Award Information
Top-ranked brands in each award-eligible study will have the opportunity to enter into a licensing agreement through the JD Power Awards Program.
Top-ranked brands in each award-eligible study will have the opportunity to enter into a licensing agreement through the JD Power Awards Program.
Award Merchandise
Active licensees can purchase a wide array of merchandise including trophies, lapel pins, key chains, apparel and more, to commemorate their achievement.
Active licensees can purchase a wide array of merchandise including trophies, lapel pins, key chains, apparel and more, to commemorate their achievement.
Performance Reports
Brands that perform above the industry average can commission JD Power Performance Reports to highlight their performance with qualified audiences.
Brands that perform above the industry average can commission JD Power Performance Reports to highlight their performance with qualified audiences.
Rental Car Awards in Action
JD Power Awards provide the highest-performing companies within our benchmarking studies the chance to let consumers know that they put their customers first. As the trusted symbol of the Voice of the Customer, our awards help companies increase consumer consideration and ensure that the top-ranking brands stand out in the crowd.
JD Power Awards provide the highest-performing companies within our benchmarking studies the chance to let consumers know that they put their customers first. As the trusted symbol of the Voice of the Customer, our awards help companies increase consumer consideration and ensure that the top-ranking brands stand out in the crowd.
Let's Connect
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If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.