The JD Power U.S. Small Commercial Insurance Study examines small business owners’ experiences with their insurance policy. The study identifies key industry trends and issues in the small business commercial market and provides an in-depth understanding of the needs, expectations, and desires of today’s small-business customers, as well as insights into opportunities for insurers to improve customer satisfaction, commitment, and advocacy.
Benefits
A subscription to this study will help you identify and leverage key drivers of satisfaction for small commercial insurance customers with 50 or fewer employees across the United States. You’ll receive competitive benchmarks, data-driven intelligence, and actionable insights you can leverage to improve your products, services, and brand image.
A subscription to this study will help you identify and leverage key drivers of satisfaction for small commercial insurance customers with 50 or fewer employees across the United States. You’ll receive competitive benchmarks, data-driven intelligence, and actionable insights you can leverage to improve your products, services, and brand image.
Experiences Explored
This study evaluates the overall customer experience across seven dimensions:
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Product/Coverage offerings meet my needs
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Resolving problems or complaints
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Digital channels (e.g., website, mobile app, text)
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People (e.g., representatives, call center staff, agents)
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Overall policy price, given your coverage
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My level of trust with current insurer
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Ease of doing business (e.g., billing, payment, account changes)
This study evaluates the overall customer experience across seven dimensions:
-
Product/Coverage offerings meet my needs
-
Resolving problems or complaints
-
Digital channels (e.g., website, mobile app, text)
-
People (e.g., representatives, call center staff, agents)
-
Overall policy price, given your coverage
-
My level of trust with current insurer
-
Ease of doing business (e.g., billing, payment, account changes)
Key Dates
2025 U.S. Small Commercial Insurance Study Milestones
Field Start: March 2025
Publish: August 12, 2025
Press Release: August 19, 2025
2026 U.S. Small Commercial Insurance Study Milestones
Field Start: February 2026
Publish: August 11, 2026
Press Release: August 18, 2026
2025 U.S. Small Commercial Insurance Study Milestones
Field Start: March 2025
Publish: August 12, 2025
Press Release: August 19, 2025
2026 U.S. Small Commercial Insurance Study Milestones
Field Start: February 2026
Publish: August 11, 2026
Press Release: August 18, 2026
Press Release & Award Information
JD Power issues national press releases highlighting key findings and top-to-bottom rankings from award-eligible studies. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite. Learn More
Read the latest press release:
U.S. Small Commercial Insurance Study Press Release
See how our Awards make an impact:
U.S. Small Commercial Insurance Study Award Information
Brands that rank above the industry average for their segment and subscribe to the study earn the opportunity to commission a JD Power Performance Report, a customized, client-commissioned report that highlights this above-average performance. Learn More
JD Power issues national press releases highlighting key findings and top-to-bottom rankings from award-eligible studies. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite. Learn More
Read the latest press release:
U.S. Small Commercial Insurance Study Press Release
See how our Awards make an impact:
U.S. Small Commercial Insurance Study Award Information
Brands that rank above the industry average for their segment and subscribe to the study earn the opportunity to commission a JD Power Performance Report, a customized, client-commissioned report that highlights this above-average performance. Learn More
Profiled Brands
2025 Brands Targeted to be Profiled
(final list available upon study publish)
- AIG
- Allstate
- American Family
- AmTrust Insurance
- Auto-Owners Insurance
- Chubb
- Cincinnati Insurance
- CNA Insurance
- Erie Insurance
- Farmers
- GNY Insurance
- Liberty Mutual
- Nationwide
- Philadelphia Insurance
- State Farm
- The Hanover
- The Hartford
- Travelers
- Zurich
2026 Brands Targeted to be Profiled
(final list available upon study publish)
- AIG
- Allstate
- American Family
- AmTrust Insurance
- Auto-Owners Insurance
- Chubb
- Cincinnati Insurance
- CNA Insurance
- Erie Insurance
- Farmers
- GNY Insurance
- Liberty Mutual
- Nationwide
- Philadelphia Insurance
- State Farm
- he Hanover
- The Hartford
- Travelers
- Zurich
(Updated 10/28/2025)
Make decisions with confidence
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.
Insurance Insights
Let's Connect!
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.
JD Power studies, products, and services are available for purchase. If you’re interested in subscribing to a JD Power study or becoming a client, please fill out the form, and we'll be in touch. Questions? Click here to find the answers to frequently asked questions.
If you’ve received a JD Power survey and have questions or comments, please contact us here.
For all other inquiries, you can contact us here.