Home & Retail

Paint Satisfaction Study

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Study Details

The JD Power Paint Satisfaction Study examines key drivers of satisfaction among customers who purchased and applied interior paint, exterior paint, interior stain, and/or exterior stain based on seven key drivers of satisfaction: application; durability; offerings; coverage; cleaning surfaces; trust; and price. The study also examines the customer experience with their paint retailer based on online experience; in-store experience; service and staff; merchandise; and price.

 JD Power Paint Satisfaction Study examines key drivers of satisfaction among customers who purchased and applied interior paint, exterior paint, interior stain, and/or exterior stain

Key Dates

2025 Study Milestones

2026 Study Milestones

  • 2026 Fielding Begins: January 2025
  • 2026 Wave 1 Publish: September 23, 2025
  • 2026 Publish: March 24, 2026
  • 2026 Press release: March 24, 2026

2027 Study Milestones

  • 2027 Fielding Begins: January 2026
  • 2027 Wave 1 Publish: September 22, 2026
  • 2027 Publish: March 23, 2027
  • 2027 Press release: March 23, 2027

Press Release & Award Information

JD Power issues national press releases highlighting key findings and top-to-bottom rankings from award-eligible studies. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite. Learn more about JD Power Awards >

See how our Awards make an impact: 

U.S. Paint Satisfaction Study Award Information

Brands that rank above the industry average for their segment and subscribe to the study earn the opportunity to commission a JD Power Performance Report, a customized, client-commissioned report that highlights this above-average performance. Learn more about Performance Reports >

Award

Profiled Brands

2026 Brands Targeted to be Profiled

(final profiled list will be available upon study publication)

Interior Paint Brands

  • BEHR
  • Benjamin Moore
  • Dutch Boy
  • Glidden
  • Sherwin-Williams
  • Valspar

Exterior Paint Brands

  • BEHR
  • Benjamin Moore
  • Dutch Boy
  • Glidden
  • Sherwin-Williams
  • Valspar

Exterior Stain Brands

  • BEHR
  • Benjamin Moore
  • Cabot
  • Olympic
  • Rust-Oleum
  • Sherwin-Williams
  • Thompson’s WaterSeal
  • Valspar

Paint Retailers

  • Ace Hardware
  • Benjamin Moore independent retailer
  • Lowe's
  • Menards
  • Sherwin-Williams
  • The Home Depot
  • Walmart

2027 Brands Targeted to be Profiled

(final profiled list will be available upon study publication)

Interior Paint Brands

Sherwin-Williams
BEHR
Valspar
Glidden
Benjamin Moore
Rust-Oleum
Dutch Boy

Exterior Paint Brands

Sherwin-Williams
BEHR
Valspar
Glidden
Benjamin Moore
Dutch Boy

Exterior Stain Brands

BEHR
Sherwin-Williams
Thompson’s WaterSeal
Rust-Oleum
Valspar
Benjamin Moore
Glidden
Olympic
Dutch Boy
Ready Seal
Cabot

Paint Retailers

The Home Depot
Lowe’s
Sherwin-Williams Paint Store
Ace Hardware
Walmart
Benjamin Moore independent retailer
Menards

(Updated 1/17/25)

Make decisions with confidence

Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.

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