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Dealer Financing Satisfaction Study

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Study Enhancements

The value of the Dealer Financing Satisfaction Study continues to grow!

 

New for the U.S. Study

Introduction of a new Credit Union segment 
Expanded dealer verbatims 
Additional dealer technology insights

 

New for the Canada Study

Expanded dealer verbatims 
Additional dealer technology insights

The JD Power Dealer Financing Satisfaction Study is the most in-depth, independent survey of franchised dealers, capturing their evaluations of captive and non-captive financing providers. Identifies the critical KPIs of satisfaction among auto dealers with their auto finance providers. Pinpoints strengths and opportunities for improving dealer satisfaction and driving greater intent.

By combining rigorous quantitative benchmarks with dealer verbatims, you gain a deeper understanding of not just the scores but the reasons behind them. The interactive Lender Dashboard enables precise performance comparisons and competitive tracking to support smarter, faster decisions.

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people discussing solutions

Benefits

Why subscribe?

Strong dealer/lender relationships continue to capture automotive sales and dealer satisfaction. Understanding the nuances of these relationships through the voice of the dealer is the foundation of the JD Power Dealer Financing Satisfaction Study.

Experiences Explored

  • Credit staff relationship
  • Sales representative relationship
  • Finance provider offerings
  • E-contracting (U.S. only)
  • Funding process
  • Current events and market conditions

Key Dates

2026 US Dealer Financing Satisfaction Study Milestones 

Field Start: April 2026
Publish: August 6, 2026
Press Release: August 11, 2026

2026 Canada Dealer Financing Satisfaction Study Milestones  

Field Start: February  2026
Publish: May 7, 2026
Press Release: May 14, 2026

Press Release & Award Information

JD Power issues national press releases highlighting key findings and top-to-bottom rankings from award-eligible studies. The brand(s) that rank highest in each award-eligible segment and meet predetermined award criteria will have the opportunity to enter into a licensing agreement through the JD Power Awards Program, which requires subscribing to the study as a prerequisite. Learn More 

Read the latest press releases

U.S. Dealer Financing Satisfaction Study 

CA Dealer Financing Satisfaction Study

See how our Awards make an impact: 

U.S. Dealer Financing Satisfaction Study Award Information

CA Dealer Financing Satisfaction Study Award Information

 

JD Power Customer Satisfaction Awards

Make decisions with confidence.

Subscribers to this study have full access to benchmark reporting, competitor analysis, and more with PowerSource.

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Profiled Brands

2026 Canada Captive Profiled Brands

  • Acura Financial Services
  • Audi Financial Services
  • BMW Financial Services
  • Ford Credit
  • Genesis Finance
  • GM Financial
  • Honda Financial Services
  • Hyundai Motor Finance
  • Infiniti Financial Services
  • Jaguar Land Rover Financial Group
  • Kia Finance
  • Lexus Financial Services
  • Mazda Financial Services
  • Mercedes-Benz Financial Services
  • MINI Financial Services
  • Mitsubishi Motors Financial Services
  • Nissan Canada Finance
  • Porsche Financial Services
  • Subaru Credit Canada
  • Toyota Financial Services
  • Volkswagen Financial Services
  • Volvo Car Financial Services
     

2026 Canada Non-Captive Non-Prime Profiled Brand

  • iA Auto Finance
  • RBC Royal Bank
  • Santander Consumer
  • Scotia Dealer Advantage
  • TD Auto Finance

2026 Canada Non-Captive Prime

  • Caisse Populaire Desjardins
  • CIBC
  • General Bank of Canada
  • National Bank of Canada
  • RBC Royal Bank
  • Santander Consumer
  • Scotiabank
  • TD Auto Finance

2026 U.S. Captive Luxury Prime

  • Acura Financial Services
  • Aston Martin Financial
  • Audi Financial Services
  • Audi Retail Finance
  • BMW Financial Services
  • Cadillac Financial
  • Genesis Finance
  • Infiniti Financial Services
  • Jaguar Land Rover Financial Group
  • Lexus Financial Services
  • Lincoln Automotive Financial Services
  • Maserati Capital USA
  • McLaren Financial Services
  • Mercedes-Benz Financial Services
  • Porsche Financial Services
  • Volvo Car Financial Services

2026 U.S. Captive Mass Market Prime

  • Ford Credit
  • GM Financial
  • Honda Financial Services
  • Hyundai Motor Finance
  • Kia Finance America
  • Mazda Financial services
  • MINI Financial Services
  • NMAC
  • Southeast Toyota Finance
  • Stellantis Financial Services
  • Subaru Motors Finance
  • Toyota Financial Services
  • Volkswagen Financial Services
  • Volkswagen Retail Finance

2026 U.S. Non-Captive National Prime

  • Ally Financial
  • Associated Bank
  • Bank of America
  • Capital One Auto Finance
  • Chase Auto
  • Fifth Third Bank
  • Huntington National Bank
  • M&T Bank
  • PNC Bank
  • Santander Auto Finance
  • TD Auto Finance
  • Truist
  • U.S. Bank
  • Wells Fargo Auto
     

2026 U.S. Non-Captive Regional Prime

  • Fifth Third Bank
  • Huntington National Bank
  • M&T Bank
  • PNC Bank
  • Santander Auto Finance
  • Truist
     

2026 U.S Non-Captive Sub Prime

  • Ally Financial
  • AmeriCredit
  • Capital One Auto Finance
  • Chase Auto
  • Consumer Portfolio Services
  • Exeter Finance Corp.
  • Global Lending Services
  • Regional Acceptance Corp.
  • Santander Auto Finance
  • Wells Fargo Auto

2026 U.S. Credit Unions

  • America First CU
  • SeCUrity Service Federal CU
  • Idaho Central CU
  • Members 1St Federal CU
  • Space Coast CU
  • Global Federal CU
  • Veridian CU
  • Educational Employees Credit Union (EECU)
  • Citizens Equity First CU
  • Ent Federal CU
  • Suncoast Schools Federal CU

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